Mobile Marketing

The North Face’s latest unique marketing campaign is inviting customers to the mountains for a workout without ever leaving the store.

The outdoors and fitness apparel company's latest promotion will bring Mountain Athletics workouts to five cities across the country, and customers are invited to sign up and engage in-store and online via a variety of digital marketing offerings.

Beginning March 31, the North Face will host twice-weekly free strength and conditioning workouts in Washington, D.C., New York, San Francisco, Chicago and Boston.

Boston – Omnichannel beer/wine/liquor delivery service Drizly is relaunching its mobile app, website and branding. New features of the site and app include ratings, reviews and rich media content; storable “favorite” orders and address books; smart searches that deliver results as users type; and the ability to share Drizly with friends and send gifts.

Drizly’s new digital interface also enables immersive brand experiences with alcohol products; rich content placements; and sponsored listings.

New York – Barnes & Noble Inc. is launching the #NookReadingStyle sweepstakes, designed to inspire book lovers to share their reading style on their Facebook pages and other social media channels. From March 16-31, participants can enter for a chance to win prizes including Nook e-readers and Barnes & Noble gift cards by completing the sweepstakes entry form on the Nook Facebook page.

Old Navy is turning to Yahoo and Tumblr with a new digital campaign directed at Millennials.

The campaign will highlight Old Navy’s newest apparel this spring, and feature tips from the brand’s style ambassadors, Emily Current and Meritt Elliott.

Retailers could soon be having to find space on the shelf for a new Lay’s chip as the brand continues its third year of crowd-sourced product development.

PepsiCo's Frito-Lay division has announced a last call for submissions in its search for the next great potato chip flavor as part of the Lay's "Do Us A Flavor" contest. Fans have until March 30 to submit flavor ideas for the chance to win a $1 million grand prize.

Dallas – 7-Eleven is the latest in a growing lineup of retailers that has entered the mobile loyalty space. Just launched on the 7-Eleven mobile app is 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased.

Fans of Cinderella will have a chance to write their own happily-ever-after with a new digital marketing campaign from Zales Jewelers.

As part of Zales’ promotion of Disney’s new “Cinderella” movie (out this month), Zales is inviting Cinderella fans to upload a photo with their prince charming to its website (www.zales.com/Cinderella) or on Instagram using the hashtag #ZalesCinderellaPromo. Through a sweepstakes drawing, a grand prize winner will be selected to receive a $10,000 Zales gift card. A first runner up will receive a $1,000 Zales gift card.

Pittsburgh – Dick’s Sporting Goods Inc. knows who it wants to be – a successful omnichannel brand. The retailer is rolling out a new omnichannel campaign, "Who Will You Be?", which will debut March 6 on TV and digital platforms during ESPN's College Basketball Championship Week.