Target among launch partners for Shazam’s new visual recognition capabilities

Minneapolis – Target Corp. is working with content discovery app Shazam to make print and TV ads shoppable through customer phones. The retailer is participating in the initial launch of Shazam’s new visual recognition functionality, which extends its mobile engagement platform allowing everything from packaged goods to print media and more are transformed from static images into dynamic pieces of content. By “Shazaming” ad images, Target customers will be able to engage with additional content and shop featured products by linking to Target.com.



Users with the latest version of Shazam installed on their mobile phones can open the app and tap the new camera icon to start the visual experience. Whenever they wave their phone over any item with the Shazam camera logo on it or a QR Code, they will instantly get taken to custom mobile experiences including interactive content, special offers, and ability to purchase items or share them with others.



“The introduction of visual recognition is another step on our journey to extend the ways people can use Shazam to engage with the world around them,” said Rich Riley, CEO, Shazam. “For brands, we’re providing a near-frictionless way to engage customers on their mobile devices, with a single tap of a button.”



The visual recognition is developed in partnership with Digimarc.