Mobile Marketing

San Francisco – Digital marketers are mobilizing their efforts. According to a new study from marketing software provider Kenshoo, phone and tablet-based year-over-year (YoY) spending globally increased 167% for paid social ads and 37% for paid search in second quarter 2015.

It’s the question on every brand’s mind — how do I reach the millennial consumer?

Is it all about social? Should I focus on mobile? Should I allocate more of my advertising budget toward this trendy website?

While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.

Canton, Mass. - Dunkin' Donuts is partnering with Spotify to celebrate summer musically. The campaign kicks off July 21 with a summer concert series that will span five cities, featuring five different emerging artists at pop-up concerts in high-traffic public areas.

The first show, today in Philadelphia, features Marian Hill. Additional artists to be determined will perform in Miami, Chicago, New York and Boston throughout the coming weeks.

Chicago – It appears that Groupon will soon be delivering a whole new service to its customers.

The online discount provider has acquired OrderUp, an on-demand online and mobile food ordering and delivery service operating in nearly 40 markets across the United States.

Paired with Groupon’s approximately 25 million active North America customers, the deal creates an online and mobile food ordering marketplace of significant size and scale.

Digital promotions platform RetailMeNot has found a new partner to provide retailers with enhanced marketing analytics. 

Menlo Park, Calif. – Facebook is increasing its buy-in for the high-stakes poker game of social commerce.

According to BuzzFeed, Facebook has begun piloting online storefronts located within the pages of a number of retailers.

After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating what their children really need before spending on new items.