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Mobile Marketing

  • Report: Millennials drive earliest, most digital shopping season ever

    As the holiday shopping season “unofficially” gets underway, millennials are expected to lead the charge.   This early movement is also putting the season on pace to have the highest e-commerce sales revenue yet, according to the “2016 Holiday Initiative Summary Report,” from Criteo. The study reveals consumer holiday shopping behaviors, the role and impact of digital advertising, and e-commerce trends that retailers are urged to leverage in the upcoming months.   

  • Study: Mobility is key shopping tool this holiday season

    With 46% of shoppers ready to start holiday shopping online and in-store in early November, retailers need to be ready.   As shoppers begin holiday shopping next month, make no mistake, mobility will be a mainstay this season, according to “Unwrapping Holiday Insights: The 2016 Retailer Guide to Consumer Trends,” a report from RetailMeNot.  

  • Home decor brand adds reward-based payment card program

    To stand out in a crowded category, At Home is rewarding shoppers for their loyalty.   The home décor superstore launched a new credit card program through a partnership with Synchrony Financial. Based on a multi-year agreement, At Home shoppers now have the opportunity to sign up for one of two credit cards that reward them for all brand purchases.  

  • NRF Study: Facebook leads digital marketing spend

    Interactive media continues to shake up retailers’ digital marketing strategies.  

  • #UGGseason is here!

    It's hard to find a brand more excited about the first day of fall than UGG.   Ready to kick off its favorite season in style, UGG is launching a custom, fall-themed Snapchat lens. The lens, which will be available until midnight tonight, is part of the company’s digital campaign, #UGGseason. UGG fans can log onto Twitter and post their favorite looks, memes and comments, including those created through Snapchat.  

  • Department store takes a lesson from Pokemon GO! craze

    Inspired by Pokemon Go!, Bloomingdale’s found a way to run with the idea of scavenger hunts.   The department store retailer ran an in-store scavenger hunt based on Snapchat and geofilters, according to an article in Luxury Daily.  

  • Holiday forecast: Higher sales, more online shopping

    The holiday shopping frenzy has begun, and it is shaping up to be more digital than ever.

    Summer has barely said goodbye, but consumers nationwide have already turned their attention to the holidays. In fact, nearly one third of consumers, and nearly half of parents, began holiday shopping before Labor Day.

  • Mass merchandiser giant launches ‘perks’ program

    Target shoppers will be doing real cartwheels next time they launch their discount app.

    The mass merchandiser quietly launched an experimental customer loyalty program that allows shoppers to rack up points during store visits. Called “redperks” on the company’s Website, the program rewards Target shoppers with 10 points for every dollar spent in stores. Once shoppers hit 5,000 points, they can choose their reward.

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