Mobile Marketing

Walmart Pay undergoes big growth spurt
Walmart did not reach its stated goal of rolling out the Walmart Pay digital payment service to every store by the end of June, but it certainly made a lot of headway.
Survey: Email marketers make customers feel welcome
You only get one chance to make a first impression, and retailers are applying this truism to their email marketing efforts. According to a survey of 150 retail clients by email marketing technology provider Campaigner, 39% of respondents say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. This approach seems to be working, as almost 50% of respondents report that 21% or more of new subscribers engage with such welcome emails.

Survey: How to compete against Amazon for holiday sales

Although Amazon poses a major holiday sales threat, there are steps retailers can take to produce a merry season. According to a new survey of 1,500 U.S. consumers by marketing platform provider Signal, 42% of respondents said Amazon will be their primary holiday gift destination. Consumers who use Amazon do so because it is easy (50%), because they are Prime members (36%), and because they like the product reviews and recommendations (29%).
Study: Back-to-school forecast looks sunny

Many kids are just starting their summer vacations, but back-to-school shopping is well underway.
Survey: So far, so good for 2016

Retail tenants are not only reporting a strong performance for the year so far, but are also optimistic about the next six months.
eBay promotion puts customers in charge
Study: Five ways to target millennial shoppers

Retailers often treat millennials like some sort of marketing Holy Grail, but there may be some simple ways to boost revenues from this emerging consumer generation.

According to a new study from online marketing platform provider Cue Commerce, “Consumer Moments of Truth,” the 80-plus-million shoppers who are part of the millennial generation can be categorized into the following five broad shopping personas.
Small chain thinks big with personalized promotions

Marc’s, a 58-store deep-discounter of grocery, health and beauty products and other items, is providing targeted recommendations with help from national partners. The Cleveland-based retailer is teaming up with Allrecipes to introduce in-store beacon-triggered experiences that provide shoppers with personalized meal recommendations through the Allrecipes Dinner Spinner app. In-store notifications are triggered on shoppers’ smartphones by a Verifone beacon system running on the Footmarks SmartConnect proximity platform.
Report: Twitter says ‘bye bye’ to buy button

Twitter, which has been piloting an embedded buy button in tweets since September 2014, is reportedly pulling the plug on the idea.
Consumers aren’t buying social buy buttons

The launch of “buy buttons” in the past year on major social networks like Pinterest, Instagram, and Twitter received a lot of attention, but so far they are not catching on with customers.

According to Digiday, research firms including Forrester and GlobalWebIndex are finding low consumer usage rates for social buy buttons. Reasons include limited functionality and visibility of the buttons.

Walmart Pay undergoes big growth spurt

Survey: Email marketers make customers feel welcome

Survey: How to compete against Amazon for holiday sales

Study: Back-to-school forecast looks sunny

Survey: So far, so good for 2016

eBay promotion puts customers in charge

Study: Five ways to target millennial shoppers

Small chain thinks big with personalized promotions

Report: Twitter says ‘bye bye’ to buy button

Consumers aren’t buying social buy buttons