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Mobile Marketing

  • eBay launches holiday campaign

    eBay is the latest retailer to get into the holiday spirit with a campaign that transcends television, online and its mobile app.  

  • Retail marketing execs bullish on holiday sales

    Steadily climbing consumer confidence and retail sales growth have U.S. retail chief marketing officers feeling optimistic ahead of this holiday season.

  • Saks Fifth Avenue unveils a sweet holiday theme, along with some special services

    Saks Fifth Avenue is transforming its stores into a candy wonderland for the holidays.   The retailer’s holiday theme this year is called “Land of 1000 Delights” and it will appear in all 41 Saks’ full-priced stores in the U.S. and Canada. Jumbo swirl lollipops, whipped cotton candy and mounds of rock candy are just some of the colorful décor that will make up each store’s visual displays.    

  • Barneys New York promotes digital exec

    Barneys New York named Josh Lieberman as its executive VP of digital.   Lieberman, who was previously senior VP of digital marketing, will oversee the enterprise’s e-commerce and digital businesses, including all marketing, merchandising, operations, creative and technology.  

  • Newegg kicks off ‘Black November’

    For the eighth year running, Newegg is giving shoppers access to special Black Friday promotions during the entire month of November.   A program designed to make it more convenient to shop for the season¹s most sought-after products, Newegg’s promotional month will highlight specific sales that will last for a full week.  

  • Instagram helps its users go shopping

    In addition to posting, liking and commenting on photos, Instagram users now can also purchase from their favorite brands.   Starting Tuesday, Nov. 1, the mobile-driven social site added shoppable tags on photos from 20 retail brands, including Kate Spade, Warby Parker and JackThreads, among others — a move that will enable consumers to learn more about the items they view within an Instagram post, and even make a purchase.   

  • Report: A majority of shoppers use social media throughout their path to purchase

    Social media is increasingly influencing the shopper’s entire path-to-purchase.  

  • Report: 2016 Black Friday weekend deals will be biggest ever

    Regardless of when retailers start their sales, Black Friday weekend is shaping up to feature the biggest deals yet.   According to BlackFriday.fm, a website that tracks the best Black Friday deals, news, and ad scans, “the Black Friday and Cyber Monday sales are going to be bigger than ever this year, “ said Rene Kirschbaum, director of BlackFriday.fm.   Among the retailers to watch include:  
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