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Mobile Marketing

  • Report: A majority of shoppers use social media throughout their path to purchase

    Social media is increasingly influencing the shopper’s entire path-to-purchase.  

  • Report: 2016 Black Friday weekend deals will be biggest ever

    Regardless of when retailers start their sales, Black Friday weekend is shaping up to feature the biggest deals yet.   According to BlackFriday.fm, a website that tracks the best Black Friday deals, news, and ad scans, “the Black Friday and Cyber Monday sales are going to be bigger than ever this year, “ said Rene Kirschbaum, director of BlackFriday.fm.   Among the retailers to watch include:  

  • Study: U.S. mobile payments pale in comparison to mobile usage

    U.S. shoppers love mobile commerce, yet mobile payments still account for just 2% of all transactions.  

  • Startups Spotlight: Physical Stores Focus on All Things Digital

    As brick-and-mortar stores race to transform themselves amid the increasing importance and influence of e-commerce, many retailers are looking to in-store digital media displays to attract and engage potential customers.      What’s more, new startups are bringing down the high cost of traffic-counting technology; making mobile marketing offers as painless as possible; and looking to virtual reality to create experiences that wow, immerse and educate consumers. Take a look at these:   

  • Report: Millennials drive earliest, most digital shopping season ever

    As the holiday shopping season “unofficially” gets underway, millennials are expected to lead the charge.   This early movement is also putting the season on pace to have the highest e-commerce sales revenue yet, according to the “2016 Holiday Initiative Summary Report,” from Criteo. The study reveals consumer holiday shopping behaviors, the role and impact of digital advertising, and e-commerce trends that retailers are urged to leverage in the upcoming months.   

  • Home decor brand adds reward-based payment card program

    To stand out in a crowded category, At Home is rewarding shoppers for their loyalty.   The home décor superstore launched a new credit card program through a partnership with Synchrony Financial. Based on a multi-year agreement, At Home shoppers now have the opportunity to sign up for one of two credit cards that reward them for all brand purchases.  

  • Study: Mobility is key shopping tool this holiday season

    With 46% of shoppers ready to start holiday shopping online and in-store in early November, retailers need to be ready.   As shoppers begin holiday shopping next month, make no mistake, mobility will be a mainstay this season, according to “Unwrapping Holiday Insights: The 2016 Retailer Guide to Consumer Trends,” a report from RetailMeNot.  

  • NRF Study: Facebook leads digital marketing spend

    Interactive media continues to shake up retailers’ digital marketing strategies.  
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