Mobile Marketing

Walgreens enables Visa Checkout on its sites, Walmart.com next
Walgreens, along with a host of other retailers, on Tuesday opted into Visa's Visa Checkout to help facilitate an omnichannel shopping experience. Walmart.com also will be incorporating the option into its services within the year, Visa reported.
Mall operator reaches out to shoppers
Mall operator General Growth Properties (GGP) is looking to get in touch with customers in a new and very personal way.

GGP has selected Mobiquity to be the provider of beacon-based advertising services for select malls in its U.S. portfolio, including Tysons Galleria (Washington D.C.), Glendale Galleria (Los Angeles), Water Tower Place (Chicago) and Ala Moana Center (Honolulu).

Hudson’s Bay Company acquires Gilt Groupe

Leading department store operator Hudson’s Bay Company confirmed months of speculation and agreed to pay what appears to be a modest sum to acquire online luxury retailer Gilt Groupe.

Hudson’s Bay, which operates 470 department stores including Saks Fifth Avenue and the Off 5th discount format, said it agreed to pay $250 million for Gilt in a deal that will add $500 million to 2016, $40 million in adjusted operating profit by 2017 and countless synergies to leverage the combined companies’ infrastructure and customer databases.
Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns

As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.

Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.

Harry & David
E-retailers rejoice over Christmas weekend

The three-day Christmas weekend (Dec. 25 - Dec. 27) showed strong consumer interest in online shopping during and immediately after the holiday.

According to Verizon Retail Index, broadband traffic attributed to e-commerce shopping activity increased dramatically starting on Christmas Day to 26% above average daily levels, posting a seasonal high of 30% above normal levels by Sunday, Dec. 27.
Fossil brings promotions to life on Instagram

When it comes to reaching today’s consumers, Richardson, Texas-based vertical specialty apparel/accessories retailer Fossil Group Inc. is not living in the past.

“We are focusing on image creation for our social promotions,” said Jencey Keeton, marketing manager, digital branding and global marketing for Fossil, during an interview with Chain Store Age. “Images are now the way consumers are speaking. To be relevant, social platforms must include images.”
OpEd: Fewer Good Tidings at the Mall for Holiday 2015

I hate to be the bearer of bad tidings, especially during the season to be jolly, but I’m a realist. And though I wish happy holidays for all, I must tell mall retailers to steel themselves for another disappointing holiday season. Deloitte is expecting seasonal sales growth of 3.5% to 4% this year, ahead of inflation but below the 5.2% growth of last year — but don’t expect malls and department stores to see that growth. A disproportionate share of holiday sales will go to the humble discount stores, far away from the fancier shopping centers.
IDC: ‘Mobile first’ looks like a smart strategy

Retailers who are focusing on mobile as a means of digitally engaging customers have some solid data backing up their approach.
Survey: Lots more holiday shopping left—and get ready for a busy Dec. 26

Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping.
Pinterest promotes social commerce value

Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.
The impulse buy playbook: Breaking down the new rules of omnichannel

Social commerce is evolving, which means the omnichannel world is changing, too. Even the mere definition of omnichannel is in flux as the lines between commerce and communication blur and new platforms proliferate.

It’s been a slow evolution, with many attempts to perfect social commerce resulting in failure. Will consumers ever have a world where commerce is one with their social experience? Right now the experience is a lot like being at a party, talking with friends, only to be interrupted by an uninvited guest trying to sell you fabric softener.
Food Lion plays mobile savings tune

Food Lion is launching an omnichannel coupon initiative that combines fun with savings.

Now through Jan. 1, customers can access digital coupons through the Shazam smartphone app while shopping in Food Lion stores. Food Lion has partnered with interactive marketing firm Mood Media Corp. on the campaign.