Mobile Marketing

Think wealthy folks are averse to using coupons? Think again.   A new study by intelligent media delivery firm Valassis found that coupon use among the affluent is strong despite their six-digit annual incomes.     Consumers collectively saved $3.4 billion by redeeming coupons in 2015, according to NCH data, and affluent shoppers were no exception. Valassis’ research illustrates an opportunity for marketers to reach this group via integrated print and digital promotions.  

Consumers’ increased confidence in their own financial situation bodes well for back-to-school spending.    At least that’s according to Synchrony Financial’s Back-to-School survey, which found that clothing, shoes and electronics represent the majority of back-to-school spending for most families surveyed and more than a third expect to spend more in both categories this year. Longer supply lists and more technology needs are among the drivers of increased spending.   

Shoppers will soon be able to get a reward by walking in to a New York & Company store.   Shopkick, a leading shopping app, announced a partnership with the women's apparel and accessories retailer. Customers can now earn “kicks” for walking in, visiting the dressing room, and making purchases in more than 170 New York & Company stores nationwide.  

Sephora continues to innovate to drive mobile growth.   The retailer announced it is deploying two new interactive tools as part of a campaign to relaunch its private-label brand, Sephora Collection.  

Online marketing is sparking radical changes — and growth — in shopper marketing.   That’s according to a new report from the ANA (Association of National Advertisers), conducted in partnership with market research firm GfK, which finds that  shopper marketing, long considered an in-store discipline, is evolving into an omnichannel approach designed to reach shoppers at all touchpoints.  

A familiar chain has been named the most powerful retail brand of 2016.   According to the 2016 Top 100 Most Powerful Brands report from brand marketing firm Tenet Partners, Barnes & Nobile is the most powerful retail brand, and 32nd most powerful brand overall, of the year. This is the second straight year Barnes & Noble ranked highest among retailers.  

As the holiday shopping season rapidly approaches for marketers, a brand’s biggest challenge is to rise above the marketing noise and extend consumer engagement in ways that lead to purchase. How can you reward consumers while creating longer-term stickiness? Here are some of our favorite ways to drive return visits, increase brand-shopper interaction, and get on consumers’ nice lists this holiday season.   Holiday Gift Calendars

The Pokemon Go app has exploded in popularity since its July 5 release in the U.S.