Study: Mobility is key shopping tool this holiday season
With 46% of shoppers ready to start holiday shopping online and in-store in early November, retailers need to be ready.
As shoppers begin holiday shopping next month, make no mistake, mobility will be a mainstay this season, according to “Unwrapping Holiday Insights: The 2016 Retailer Guide to Consumer Trends,” a report from RetailMeNot.
Millennial shoppers will unsurprisingly lead the charge, as this group is almost twice as likely to shop online or on smartphones this Black Friday. Specifically, 74% of shoppers between 18 and 34 years old will use a smart phone on Black Friday, and 97% will follow suit on Cyber Monday, the report said.
While holiday deals will spur overall consumer attention, more than eight in 10 shoppers (83%) will use up to six channels to find the best holiday deals and promotions. And these options run the gamut. For example, nearly one in five shoppers will use a deals and savings app during the holiday season, the report said.
The better the deal, the more shoppers are willing to spend, data revealed. For example, 31% of shoppers will likely spend more money with a brand that offers free shipping; 28% will increase spending if they get a nice percentage off of their total purchase, and 17% of holiday shoppers will spend more if they can get specific product deals.
“It’s important for retailers to ensure they enter consumers¹ consideration early in the season,” said Marissa Tarleton, chief marketing officer of North America, RetailMeNot. “Having the right promotional mix is key for reaching these shoppers.”
Click below for the infographic.
As shoppers begin holiday shopping next month, make no mistake, mobility will be a mainstay this season, according to “Unwrapping Holiday Insights: The 2016 Retailer Guide to Consumer Trends,” a report from RetailMeNot.
Millennial shoppers will unsurprisingly lead the charge, as this group is almost twice as likely to shop online or on smartphones this Black Friday. Specifically, 74% of shoppers between 18 and 34 years old will use a smart phone on Black Friday, and 97% will follow suit on Cyber Monday, the report said.
While holiday deals will spur overall consumer attention, more than eight in 10 shoppers (83%) will use up to six channels to find the best holiday deals and promotions. And these options run the gamut. For example, nearly one in five shoppers will use a deals and savings app during the holiday season, the report said.
The better the deal, the more shoppers are willing to spend, data revealed. For example, 31% of shoppers will likely spend more money with a brand that offers free shipping; 28% will increase spending if they get a nice percentage off of their total purchase, and 17% of holiday shoppers will spend more if they can get specific product deals.
“It’s important for retailers to ensure they enter consumers¹ consideration early in the season,” said Marissa Tarleton, chief marketing officer of North America, RetailMeNot. “Having the right promotional mix is key for reaching these shoppers.”
Click below for the infographic.