Skip to main content

Mobile Marketing

  • First look: Adobe says digital trends look good for Mother’s Day

    Online consumers appear to be remembering Mom this year.

    According to new data from the Adobe Digital Index, online sales in the important Mother’s Day gift categories of flowers/gifts and jewelry are both trending 2%-3% higher than they were in 2015.

  • School’s not out but marketers already planning for back-to-school shopping

    It may seem a little premature given that school is still in session, but the first back-to-school study has been released.

    About 62% of households plan to reduce back-to- school spending compared to 2015, according to a survey by Bizrate Insights, a division of Connexity. Average spend will be $606, or $1,086 for households with college-age children.

  • Facebook soars in Q1; ad revenue up 57%

    The world’s largest social media network showed its chops in the first quarter, reporting impressive increases in revenue, earnings and users that shattered analysts’ expectations.

    Facebook reported $2.2 billion in profit for the quarter, ended March 31, up from $1.8 billion in the year-ago period. Revenue totaled $5.38 billion, up 52% over the year ago period.

  • Study: Millennials like coupons — print or paperless

    Despite their tech-savvy reputation, millennials are not above reducing their retail spending with the help of good old-fashioned print coupons.

  • Webinar: discover fresh insights on how women shop

    The shopping habits of American woman have changed dramatically in recent years and new consumer research from Blackhawk Engagement Solutions reveals just how much.

    Don’t miss tomorrow’s webinar, “How Women Shop,” during which Blackhawk will share key learnings from the research and thoughts on how retailers can win with women on the mobile-driven path to purchase.

    Click here to register.

  • Study – Don’t take mobile shoppers for granted

    Consumers are willing to use their mobile devices for shopping, but retailers still need to carefully design their mobile apps and experiences.

  • Macy’s marketing chief is moving on

    Martine Reardon, Macy's chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service.

    Reardon did not specify her exact reason for leaving, but in a statement implied she will be taking some time away from her professional career.

  • In branded content update, Facebook provides retailers with new marketing tool

    The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

    Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.

X
This ad will auto-close in 10 seconds