Media Advertising

Miami – Burger King Corp. is preparing a new marketing slogan, “Be Your Way.” The new slogan, which appeared in an online video in April 2014, will be featured in a TV ad for the first time on May 26.

Boca Raton, Fla. - Office Depot and OfficeMax are now offering a single, combined insert in Sunday newspapers representing products and services being offered at both brands’ retail stores. The move marks the first advertisement where Office Depot and OfficeMax customers will see the two national brands together as one.

The insert also features tips on additional ways customers can shop via website, mobile app or via phone.

Back in September, Pinterest unveiled plans to experiment with Promoted Pins. Now, the social media site is working with a small group of brands in the U.S. to roll out a paid test in its search and category feeds.

“These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback,” said product manager Julie Black, adding, “so that Pinterest continues to be a great experience for everyone.”

Chantilly, Va. -- Social media advertising revenues in the United States will grow from $5.1 billion in 2013 to $15 billion in 2018, for a compound annual growth rate (CAGR) of 24%, according to BIA/Kelsey’s latest U.S. Social Local Media Forecast. This year represents the greatest year-over-year jump in social media ad revenues, growing to $8.4 billion in 2014, largely due to increases in mobile and native advertising.

Skechers USA has signed hall-of-fame quarterback legend Joe Namath to represent the high-performing men’s Relaxed Fit from Skechers footwear line. A new advertising campaign featuring Namath will begin in the fall.

“Broadway” Joe’s campaign launches with a new television commercial utilizing the same humorous tone set by spots for Relaxed Fit footwear featuring Joe Montana and Mark Cuban. The campaign will extend across all media with Namath appearing in print, outdoor, online and point-of-sale materials through 2015.

Budweiser's limited-edition red, white and blue cans and bottles have started arriving on store shelves just in time for Memorial Day. The packaging also marks the brand's commitment to assisting military families: Budweiser and its wholesaler family will donate more than $3 million to the Folds of Honor Foundation.

Unleashed by Petco is taking over the reins of the largest surfing dog competition in the United States. Fifty dogs are expected to participate in this year's Surf Dog competition, which will be held July 13 in Imperial Beach, Calif., adjacent to the pier.

Lowe’s hosted the competition for the past eight years. Unleashed by Petco is ready to take the helm and take things to “the next level.”

LeBron James has teamed up with Sprite to change the game off the court for four people via a social media contest.