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Intel hires Staples global marketing exec
San Francisco -- Intel Corp. said it has hired senior Staples executive Steven Fund to oversee its global marketing, effective June 2. He will be responsible for marketing strategy, communications, social media and advertising duties.
"As our industry and our business is changing, we need to change the way we develop, build, and market our products, and Steve is going to be a key asset for us as we move forward," CEO Brian Krzanich said in a statement on Monday.
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Skechers signs long-distance runner Kara Goucher as brand ambassador
Skechers was not always a brand one associates with running, but times are changing. The brand’s performance division has signed long-distance runner Kara Goucher to its Performance Elite Team.
The multi-year agreement names Skechers Performance Division as Goucher’s official footwear sponsor and will feature the world-class
female runner in global marketing and advertising campaigns.
