Media Advertising

Lakewood, Colo. – Net income climbed 24.3% at Natural Grocers by Vitamin Cottage Inc. in the second quarter of fiscal 2014, rising to $4 million from $3.21 million in the same quarter the prior fiscal year. For the remainder of the current fiscal year, Natural Grocers plans to open six new stores and remodel one.

New York -- Online streaming video service Hulu will display interactive ads from Pizza Hut that will allow viewers to place orders on their computers or other devices right in the middle of the commercial.

Consumers will be able to place an order for pickup or delivery during the commercial, and then resume watching wherever they left off, according to the Washington Post. The ads will be shown on all platforms: desktop, mobile and internet-connected TV.

The Pizza Hut ads will debut this summer.

San Jose – PayPal is rebranding itself in an effort designed to create a cohesive look and feel across the brand. The program includes a new logo and an omni-channel campaign called “powering the people economy.”

The Estée Lauder Companies have named Christopher C. Giglio as VP, corporate global communications. He will report to Alexandra C. Trower, EVP, global communications.

Pittsburgh – GNC Holdings Inc. is launching a new national brand campaign: "Beat Average." The campaign is designed to open a conversation with health-and-wellness consumers about their daily personal wellness goals and how GNC can be their ongoing partner and ally in beating average.

GNC Holdings latest national brand campaign, called "Beat Average," includes a mix of network prime, premium and targeted cable, out-of-home, newspaper, magazine and online media.

The National Retail Federation’s ongoing effort to highlight the industry’s value and career opportunities have been expanded with two new initiatives.

Phoenix – TV personality and fashion designer Kelly Osbourne is joining the omni-channel marketing campaign to promote PetSmart’s new “Pet Expressions” line of grooming services. Osbourne will serve as a “trend spotter” and also offer tips and advice on pet grooming.

The Pet Expressions campaign will include videos and postings on social media sites including Facebook, Twitter and Instagram.