Pinterest takes Promoted Pins to next level

Back in September, Pinterest unveiled plans to experiment with Promoted Pins. Now, the social media site is working with a small group of brands in the U.S. to roll out a paid test in its search and category feeds.



“These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback,” said product manager Julie Black, adding, “so that Pinterest continues to be a great experience for everyone.”



According to Black, tens of millions of people have added more than 30 billion Pins to Pinterest and brands are a big part of this.



“We hope Promoted Pins help you find inspiration and discover things you care about, whether it’s ideas for dinner, places to go or gifts to buy,” she added.