Media Advertising

Early this week, Target began to generate traffic to its e-commerce site ahead of Cyber Week. They offered REDcard holders an exclusive online Black Friday preview sale, and Cartwheel app users Black Friday-like deals.

Cartwheel is the digital savings program that allows guests to choose in-store offers and claim savings directly from their smartphones, which Target began rolling out earlier this year.

Sorting fact from fiction in the so-called strikes and other worker protests taking place this weekend is a challenging proposition, but one organization hopes to set the record straight.

A group called the Worker Center Watch supported by the U.S. Chamber of Commerce is calling attention to a number of organizations such as OUR Walmart it contends are fronts for organized labor who exist to dodge regulations governing labor organizing activities.

General Growth Properties has created an interactive sweepstakes series called Reindeer Games to promote shopping centers across its portfolio throughout the holiday shopping season.

Starring in Reindeer Games is every kid’s favorite reindeer Rudolph, “with his nose so bright.” Rudolph will lead Santa’s eight other reindeer through a series of nine three-day sweepstakes running from Nov. 28 through Dec. 24. By the end of the promotion, the series will have given away more than $25,000 in prizes.

Pedigree and the Broadway musical "Annie" worked together to promote awareness of dog adoption, and the partnership resulted in a $1 million donation to Pedigree Foundation, a nonprofit dedicated to helping dogs find loving homes. A check was presented to the foundation after the matinee performance on Nov. 20.

Since its debut in 1977, "Annie" has featured a real-life shelter dog as Annie's companion Sandy, making the partnership between Pedigree brand and the Tony Award-winning musical even more special.

Los Angeles -- Black Friday shoppers are looking to extend the Black Friday experience as much as possible. According to new survey results from PriceGrabber, 24% of Black Friday shoppers plan to start shopping on the evening of Thanksgiving. When asked if they plan to take advantage of extended hours during the weekend, 57% said they plan to do so.

Duracell plans to donate up to 1 million batteries to Toys for Tots as part of its Power a Smile program, marking the brand's largest donation to the organization to date.

Oakbrook Terrace, Ill. — Mid-America Real Estate Group has named Emily Dutson as the firm’s first in-house marketing associate.

Beginning on Dec. 1, she will oversee all channels of marketing and public relations for each of Mid-America’s locations in Oakbrook Terrace, Ill., Chicago, Detroit, Milwaukee and Minneapolis. She will provide all online, social media, website and print content as well as promotional initiatives and media communications.

Canton, Mass. – Men’s big-and-tall apparel retailer Destination XL reported a loss of $4.1 million in the third quarter of fiscal 2013, up from $1.6 million a year earlier.

Net sales dropped fractionally to $88.2 million from $88.7 million, partially offset by a 4.4% increase in same-store sales.

New York -- Sports Authority has kicked off its 2013 holiday ad campaign, “There’s Nothing Like the Gift of Sport.” The campaign’s message may resonate with those who are already athletically inclined, but may face challenges with XBox One or PlayStation4 aficionados.

San Francisco -- Gap's new global marketing campaign, "Make Love,” includes print, outdoor, direct mail, social and cinema, as well as new digital content daily.