Media Advertising

Welch's has appointed Tom Dixon as chief marketing officer. Most recently, Dixon was VP and GM for the Schwan Food Company’s frozen pizza division.

“As a family-farmer owned business, Welch’s has been delivering the goodness of the grape to adults and children alike for generations,” said Dixon. “I’m excited to become part of this iconic brand with such a rich heritage and a portfolio of family favorites. I’m looking forward to continuing Welch’s tradition of bringing consumers nutritious and delicious products.”

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

The car Dollar General sponsored in this year’s Indianapolis 500 may have finished 14th, but the retailer’s race team gained notoriety for another reason.
 
For the first time ever, the pit crew for the Dollar General sponsored Schmidt Peterson Motorsports team contained a female member tire changer. Jessica Mace became the first woman to “go over the wall,” racing parlance used to described those who work on cars when they enter the pit stall, during the 98th running of the Indianapolis 500.
 

Evansville, Ind. – Shoe Carnival Inc. reported a 3% year-over-year drop in net income to $9.2 million, from $9.5 million in the first quarter of fiscal 2014. The retailer plans to open 23-28 new stores in fiscal 2014, including 16 in the second quarter and seven-to-12 in the fourth quarter.

Shoe Carnival’s net sales grew 1.5% to $235.8 million, from $232.3 million.

Miller Lite will use festive photos from Twitter to generate content to be used in a television commercial this fall, according to a report from AdWeek.

While the brand's "Show Us Your Miller Time" summer-themed campaign includes components from both Twitter and Facebook, it's focusing more on Twitter to reach a specific demographic — guys ages 22 years to 27 years old.

Severe weather may have taken a bite out of Shoe Carnival’s same-store sales, but the retailer still plans on opening 23 to 28 new stores in fiscal 2014, including 16 in the second quarter and seven to 12 in the fourth quarter.

The company reported a 3% year-over-year drop in net income to $9.2 million, from $9.5 million in the prior-year quarter. Net sales increased 1.5% to $235.8 million, from $232.3 million in the prior-year quarter. Same-store sales declined 1.7%

Minneapolis -- In a move to further boost its marketing organization, Target Corp. has hired Kristi Argyilan as senior VP, media and guest engagement, effective June 2.

Argyilan comes to the Target from IPG Mediabrands where she was most recently the president at Magna Global, North America. She has also held senior positions with advertising and integrated marketing agencies including Arnold, Hill Holiday, and Goodby, Silverstein & Partners.

Target has further strengthened its marketing organization with the hiring of Kristi Argyilan as SVP, media and guest engagement, effective June 2.  

Argyilan will be responsible for leading and integrating the company’s paid, earned, owned and shared media initiatives.

Argyilan comes to the Target from IPG Mediabrands where she was most recently the president, Magna Global, North America. She has also held senior positions with advertising and integrated marketing agencies including Arnold, Hill Holiday, and Goodby, Silverstein & Partners.