Media Advertising

Dodgeville, Wis. – Lands’ End is running an omnichannel swimsuit promotion called the “Lands’ End Getaway Tour.” From May 17 through June 7, the Lands' End Getaway Tour will make stops in Atlanta, New York, Boston, Toronto, Chicago and Madison, Wisconsin, with personalized fittings and consultations.

In addition, Lands’ End is offering a website with videos on how to create a professional swimsuit fit experience and swim style tips from Glamour.

American Express has revealed the winners of its “Epic Everyday Getaway” contest. More than 7,000 Americans submitted snapshots and selfies along with a short story describing their favorite every moments with the aptly named hashtag #EveryDayMoments.

Each winner and a guest will get their own “VIP” treatment when they head to New York June 18-21, for a three-day trip that includes:

GNC’s profit slid in the first quarter, but although the company said that severe weather during January and February affected its financial results, it also pointed to an “unusually significant amount” of negative media as a driving factor for the dip.

Dayton, Ohio -- Retail design and brand strategy firm Interbrand Design Forum announced that Ryan Brazelton has returned to the company as a senior director of design.  

Most recently Brazelton worked for Aveda as global design director. In that role he oversaw store design, packaging and the development of corporate collateral, in addition to campaign design across all forms of media. Prior to that, he served as design director at Fitch. Brazelton was previously with Interbrand Design Forum for six years as the group leader of graphic design.

Belk has entered into a three-year partnership agreement with the Dallas Cowboys Cheerleaders (DCC). The agreement includes endorsements, appearances and numerous co-branded marketing initiatives.

During October, Belk will also be the exclusive provider of the iPromise clothing line for the benefit of Susan G. Komen outside of the Dallas Cowboys Pro Shops.

Indianapolis -- Appliance, electronics and furniture retailer Hhgregg has embarked on a brand transformation across all customer touch-points, including its 228 store locations and online presence, in an effort to boost its shopping and purchasing experience.

One topic that’s been on my mind lately is the growing Hispanic market in the U.S., and what its clout and purchasing power will mean for retailers — and, subsequently, for retail real estate — in the years ahead. “Emerging” is probably too mild of a word to describe the Hispanic market — exploding might be more accurate.

Appliance, electronics and furniture retailer Hhgregg is getting a makeover. The brand transformation will encompass all customer touchpoints, including its 228 store locations and online presence. The first phase of hhgregg’s brand transformation launches this week.