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  • Trendspotting: Skyline Signs Tell the Tale (And SPECS Show Wrap-Up)

    This week I’d like to discuss the re-emergence of skyline signs, but first allow me to offer a quick thank you to the entire Chain Store Age and SPECS Show teams for executing a trade show I won’t soon forget.

    Of course, I’m talking about last week’s show at the beautiful Hilton Anatole in Dallas, #SPECS2016.

  • Tanger Outlets publishes in style

    Tanger Outlets is bringing its celebration of spring fashion directly to shoppers.

    The Greensboro, North Carolina-based operator of 42 upscale outlet shopping centers with two under construction is releasing its seasonal TangerSTYLE magazine. TangerSTYLE features brands including J.Crew, Banana Republic, and Cole Haan. The magazine is available free at Tanger Outlets locations, as well as online and via the Tanger Outlets mobile app.

  • PR and ROI — Be A Storyteller

    Storytelling is an intrinsic part of our daily lives. Movies, books, music, news, religion and art are all imbued with the stories we tell each other–and the stories we tell ourselves.

    Even the spaces and places that we work, shop, eat and play are “speaking” to us – and through us – defining our dreams and desires, informing our values, and even shaping the contours of our hidden prejudices and deepest fears.

  • H&M launches garment 'rehaul' with M.I.A.

    H&M is joining forces with one of the most influential urban artists in music on a campaign with appeal to many of today's fashion shoppers.

    From April 18 to April 24, H&M aims to collect 1,000 tons of unwanted garments from customers in its more than 3,600 stores worldwide. The initiative is part of H&M’s goal to close the loop in fashion by recycling garments to create reusable textile fibers.

  • Can retailers count on the Bieber effect this spring?

    Retailers who sell Calvin Klein brand apparel are watching sales closely to see how the fashion brand is impacted by a new deal with pop star Justin Bieber that changes how brands engage with celebrities to drive sales.

    Bieber has embarked on a world tour for the first time in four years to support his new best-selling album "Purpose" – and help sell Calvin Klein products. That’s good news for retailers because Bieber has lots of fans and the Calvin Klein brand will be deeply woven into live performances and integrated into social media efforts.

  • Kohl's overhauls its largest private home and fashion brand

    Kohl’s has unveiled a re-launch of itsSonoma Goods for Life private brand that includes new designs, in-store and online.

  • Amazon goes to the movies to promote its original programming

    Amazon will be promoting its growing portfolio of original content available to Prime members on 20,000 movies screens after reaching a multi-year agreement with National CineMedia.

  • Amazon goes to the movies to promote Prime

    Amazon will be promoting its growing portfolio of original content available to Prime members on 20,000 movies screens after reaching a multi-year agreement with National CineMedia.

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