Media Advertising

Lane Bryant is launching a new marketing campaign aimed at women who love the skin they're in and are confident with the bodies they have.

Lane Bryant's new This Body campaign serves as a declaration and an invitation to let the world understand how this plus size woman feels about her body. The idealized smaller size body type, which is constantly referenced as the norm in the media, is simply not realistic for the vast majority of female consumers, Lane Bryant says.

Pitney Bowes isn’t the first name that comes to mind when thinking of e-commerce, but the global technology company is out to change that perception by doing something for the first time in two decades.

Sally Beauty Holdings observed a major milestone recently with the opening of its 5,000th location, but the $3.8 billion Texas-based retailer has even bigger ambitions for more stores and new services as it vies for market share with mass and specialty players.
 

Nordstrom is launching a new national marketing campaign withprint, digital and video components as the retailer seeks to improve its connection with younger customers.

Kohl's is leveraging the popularity of the Oscars to kick-start the retailer's spring marketing campaigns in true omnichannel style.

The retailer announced that for the first time ever, the company will be the exclusive retail sponsor of the Oscars, which air this month.

Sally Beauty Holdings observed a major milestone recently with the opening of its 5,000th location, but the $3.8 billion Texas-based retailer has even bigger ambitions for more stores and new services as it vies for market share with mass and specialty players.

Just in time for Super Bowl Sunday and Valentine's Day, Victoria's Secret's Angels are taking to the field for an epic game of football in a new omnichannel video campaign.