Media Advertising

New York -- Target Corp. is making headlines with its bold, digitally savvy 20-page insert in Vogue. The retailer’s chief creative officer, Todd Waterbury, discussed the new campaign in a Q&A on Target’s Bullseye blog. Here are some excerpts:

What was the inspiration for this idea?

Minneapolis -- Target Corp. is reaching out to fashionistas with a splashly — and digital-savvy — insert in the most important issue of the world’s most influential fashion magazine.

Toys"R"Us has teamed up with Netflix on a new animated series that tells the tale of anthropomorphized vehicular dinosaurs.

Boston -- Online home furnishings retailer Wayfair is losing less money than before and gaining new customers at a rapid pace.

The retailer reported a loss of $19.3 million for the second quarter, ended June 30, down from a loss of $28 million, in the year-ago period.
 
Revenue increased to $491.8 million, up 66.4% year over year. Direct retail revenue, consisting of sales generated primarily through the sites of Wayfair’s five brands, increased to $440.3 million, up 80.8% year over year.

Online home furnishings retailer Wayfair is losing less money than before and gaining new customers at a rapid pace.

New York -- Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show.

Overstock.com is embarking on a promotion that promises to wow many of its core shoppers, as well as avid viewers of home and garden shows.

The retailer is partnering with HGTV to furnish a home as part of the annual HGTV Urban Oasis 2015 giveaway. This year's home is an approximately 1,300-square-foot bungalow located in the heart of trendy artistic enclave Asheville, N.C. (as shown above).

New York -- Target Corp. is going interactive on the pages of Vogue’s September issue.

The discounter will run an advertising campaign in Vogue that utilizes Shazam’s new visual-recognition technology and makes print ads shoppable through a consumer’s smartphone, the New York Times reported.

Some 100 Target products appear in the company’s Vogue ads, with roughly 30 available to buy using “shop now” buttons on the Shazam-enabled online site, according to the report.

Dollar General is upping its commitment to beauty with an expanded lineup of products and an in-store beauty magazine.

With New York Fashion Week right around the corner, Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show.