Media Advertising

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

The 2,200 unit Bridgestone Retail Operations chain of automotive stores is drawing inspiration from a gold medal winning Olympic sprinter to help accelerate its performance.

When it comes to marketing technology spend, retailers are overwhelmingly allocating dollars to a particular consumer touchpoint.

According to a new survey of more than 200 retail marketing executives from digital savings platform RetailMeNot Inc., "The Rise of Mobile Marketing Spend in Retail," 87% of retail marketers plan to invest more in mobile marketing in 2016.

In comparison, 73% of respondents plan to increase non-mobile digital advertising spend and 62% plan to increase their offline advertising spend.

Online retailer Wayfair Inc. is putting a digital spin on that most traditional of selling vehicles: the paper catalog.

J.C. Penney continues to be a bright spot in the retail sector with impressive increases in same-store sales and earnings, as well as a new marketing campaign that is generating a lot of buzz.

On Thursday, the retailer announced that same store sales grew 4.1 % for the fourth quarter ended Jan. 30. A combination of strong sales growth, accelerated gross margins and disciplined expense reduction resulted in full year adjusted EBITDA of $715 million, a $435 million increase.

J.C. Penney continues to be a bright spot in the retail sector with impressive increases in same store sales and earnings, as well as a new marketing campaign that is generating a lot of buzz.

On Thursday the retailer announced that same store sales grew 4.1 % for the fourth quarter ended Jan. 30. A combination of strong sales growth, accelerated gross margins and disciplined expense reduction resulted in full year adjusted EBITDA of $715 million, a $435 million increase.

Specialty jewelry retailer Pandora found that combining a leading-edge marketing technique with a tried-and-true advertising format paid dividends during the recent holiday season.

From November 2015 – January 2016, Pandora leveraged the mobile network from location-based marketing provider Outfront Mediato drive traffic to four Miami-area stores. Pandora’s omnichannel approach included nine billboards in Miami, as well as a geo-fencing area that consisted of a five-mile radius around nine local out-of-home assets owned by Outfront Media.