Dairy Queen teams with Savannah Bananas in omnichannel promotion
American Dairy Queen Corp. is partnering with a rapidly growing sports entertainment franchise.
Dairy Queen (DQ) is collaborating with the Savannah Bananas for their upcoming 2026 "Banana Ball" season. The Savannah Bananas combine baseball with family-friendly showmanship and acrobatics in their own six-team league.
The partnership includes national TV spots and social content highlighting the launch of a new Savannah Banana-inspired shake menu item and a lineup of interactive fan experiences taking place during Savannah Bananas games across the country.
The integrated campaign was developed in collaboration with DQ media agency of record, Spark Foundry and Publicis Sports. Highlights include:
- The Savannah Bananas Split Shake menu item available at participating DQ locations nationwide beginning Monday, Feb. 23, 2026. The shake features DQ soft serve ice cream blended with real milk, fresh banana, strawberries, and chocolate shavings, with whipped topping.
- Fans attending Savannah Bananas games this season will have a chance to score a free DQ shake. When a fan catches a foul ball, which signals an out, the "DQ Shake Snag" will be triggered, rewarding new DQ Rewards loyalty program members with a free small shake, redeemable through the DQ app.
- Activations and giveaways throughout the season, including Savannah Bananas player appearances at DQ locations ahead of each game and DQ treats and special offers at pre-game pep rallies.
"Our partnership with the Savannah Bananas is a natural fit for DQ," said Maria Hokanson, executive VP of Marketing at American Dairy Queen Corporation (ADQ). "We’re two brands that put the fan experience first, bring people together to create special memories, and of course, love to flip. From pre-game pep rallies and foul-ball moments at Bananas games to stopping by DQ to try the new Savannah Bananas Split Shake, we’re excited to offer fans unforgettable fun all summer long."
Other recent sports-themed retail partnerships include sports merchandise brand Fanatics serving as the official on-site retail licensee of the FIFA World Cup 2026, which will feature 104 matches across 39 days this summer. In addition to in-stadium retail operations at 16 venues across North America, Fanatics will also open retail experiences at official FIFA Fan Festival locations within host cities.
[READ MORE: Fanatics tapped as World Cup 2026 partner; to open 'retail experiences']
"The Savannah Bananas are all about having fun, and creating unforgettable moments for our fans is at the heart of everything we do," said Jared Orton, president at Savannah Bananas. "This season, we’re excited to elevate those experiences through our partnership with DQ. We share a mission of spreading joy to our fans and that’s exactly what we plan to do as partners."
International Dairy Queen, Inc. (IDQ), based in Minneapolis, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway Inc.
