Loyalty Marketing

Let’s not get ahead of ourselves here. That seems to be the message implied in Walmart’s guidance for fourth-quarter same-store sales in a range of flat to up 2%. The company’s comps expectations follow a third-quarter increase of 1.3% that ended a two-year string of negative results, but appear rather muted against the backdrop of talk about the company’s gathering momentum, the effectiveness of strategies and solid positioning for the holidays.

WASHINGTON — Up to 152 million people plan to shop Black Friday Weekend, compared with the 138 million who planned to do so last year, according to a preliminary Black Friday shopping survey, conducted for the National Retail Federation by BIGresearch. According to the survey, 74 million people say they will definitely hit the stores and another 77 million are waiting to see if the bargains are worth the hassle of Black Friday.

New York City -- A report released Thursday by the International Council of Shopping Centers and Goldman Sachs said that 34% of consumers plan to shop on Black Friday, up from 31% in 2010 and 26% in 2009.

“In addition to buying gifts, consumers overwhelmingly indicated that they would be looking for bargains on Black Friday for themselves as well,” said Michael P. Niemira, chief economist and director of research for ICSC.

JACKSONVILLE, Fla. — Winn-Dixie on Wednesday announced it has joined forces with Feeding America to launch the Give a Meal program, which gives Winn-Dixie guests and team members the opportunity to help provide food to nearly 37 million Americans — including more than 14 million children — facing hunger this holiday season. Give a Meal runs through Jan. 3 and is available in all of Winn-Dixie’s 482 stores in Florida, Alabama, Georgia, Louisiana and Mississippi.

New York City – E-commerce sales in the U.S. for the November and December holiday shopping season will rise 16.8% to $46.7 billion in 2011, up from $39.9 billion last year and representing a pace five times faster than total retail industry growth, according to eMarketer.

That means online sales growth will reach double digits for the third consecutive year, even though the economy remains shaky and consumers are keeping tight budgets.

Washington, D.C. -- A survey released Thursday by the National Retail Federation said that the number of people “definitely” shopping stores and websites on Black Friday as jumped to 33%, from 27% in 2010.

Chicago -- According to a BDO USA survey of 100 CMOs at leading U.S. retailers, just 27% expect to see an increase in Black Friday sales, down from 38% in 2010.

Similarly, only 24% project an increase in Cyber Monday sales, with the vast majority (74%) expecting flat sales. Overall, CMOs project a 1.6% increase in Black Friday sales (down from 3.8% in 2010) and a 2.5% increase in Cyber Monday sales.

NEW YORK — Shoppers today are more knowledgeable than ever when it comes to finding deals on their favorite products, and many won't even set foot in store until they have an idea of their potential savings, according to the Deloitte/Harrison Group annual American Pantry Survey.