Loyalty Marketing

Seattle – The retail industry is expected to benefit from mobile commerce, free shipping offers, in-store pickup promotions and e-commerce videos during the 2014 holiday season. According to global analytics and insights firm Blueocean Intelligence, the top six digital and social media trends that will drive sales for retailers in the upcoming holiday season are:

Kmart has unveiled its annual Fab 15 holiday toy list, a week after Toys “R” Us announced its Fabulous 15.

To help drive sales, Kmart has also unveiled a "Trending Toy Ticker" at Kmart.com/Fab15. The ticker continually updates the top-selling toys as the season progresses to help shoppers keep up to date with the latest trends.

Appliance, electronics and furniture retailer Hhgregg is looking to drive traffic to its stores via a partnership with the Chicago Bears that will award seven fans with a VIP game-day experience.

In addition, as a partner of the team, the inaugural Chicago Bears’ street team will be named the Chicago Bears Monster Squad powered by Hhgregg.

New York -- Shopzilla has changed its name to Connexity to highlight its recent transformation from comparison shopping to technology driven marketing solutions.

According to the company, its new solutions enable retailers and brands to understand their consumers better, acquire new customers at a lower cost and increase sales based on retail signals that it provides.

By Gary Lee, InReality

McLean, Va. - Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retailers hyper-target influencers and consumer segments with exclusive offers that are protected from fraud. The new product extends ID.me’s coverage from niche affinity groups like the military and students to all consumers.

Shopzilla wanted to highlight its recent transformation from comparison shopping to technology driven marketing solutions. To that end, it has changed its name to Connexity.

According to the company, its new solutions enable retailers and brands to understand their consumers better, acquire new customers at a lower cost and increase sales based on retail signals that it provides.

Boston – Lifecycle marketing technology provider QuickPivot has selected Datawatch to power the advanced reporting capabilities in a new hosted campaign management platform. QuickPivot offers a cross-channel marketing platform and marketing services that provide lead generation and nurturing, as well as closed sale, upsell and cross-sell.