Loyalty Marketing

A global report by Capgemini, a leading provider of consulting, technology and outsourcing services, claims that consumers consider social media a less important part of their customer journey — from awareness, through to post-sale activity — compared to two years ago.

Retailers should take advantage of the constant availability of data created by near-ubiquitous mobile penetration among consumers, advised Michael Olmstead, director, Plug and Play Retail, a Silicon Valley-based global start-up accelerator and investor.

“Our generation has a constant in-flow of information, much of which we receive on our mobile electronics,” said Olmstead.

Canton, Mass. – Dunkin’ Donuts is recruiting franchisees in Minnesota with an emphasis on Minneapolis and Mankato. Seven freestanding Dunkin' Donuts locations are planned to open during the next several years in the greater Duluth area.

To help fuel growth in Minnesota, special development incentives are available, which include reduced royalty fees for three years and up to $10,000 in local store marketing for stores that meet certain goals.

Seattle -- Amazon.com is expanding its relationship with Twitter. Amazon’s new #AmazonWishList allows customers to add items to their Amazon Wish List without ever leaving Twitter.

Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, can add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List.

Skincare brand Olay has selected actress Katie Holmes as its first global brand ambassador. Holmes will represent the Olay global brand campaign “Your Best Beautiful.”

“I’m very excited to be the Olay Global Brand Ambassador,” said Holmes. “Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day.”

Washington, D.C. – Total Halloween spending will reach $7.4 billion. According to the National Retail Federation (NRF) Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics, the average person will spend $77.52 this Halloween, compared to $75.03 the prior year.

Chicago – One-in-two marketers report that fragmented technologies impede their ability to create a consistent experience for consumers across the Web, mobile and other channels. According to a survey of 281 marketers in 16 countries released by cross-channel technology provider Signal, 90% of marketers believe that connecting the disparate tools in their company's marketing technology stack would improve their ability to innovate, personalize consumer interactions, send timely messages, boost loyalty, evaluate campaigns, and increase return on marketing investments.

Boston – UsTrendy, a fashion e-commerce site with 20,000 designers from more than 100 countries posting their items for sale and receiving funding along with promotion for their clothing lines, is launching several new customer experience features in fourth quarter 2014.

These include:

Purchasers can customize clothing to fit by entering their measurements. They can also adjust the style of a garment, according to the designer’s choices.