Loyalty Marketing

Menomonee Falls, Wis. - Kohl’s Department Stores is launching a new omnichannel loyalty program called Yes2You Rewards in stores and online nationwide. The program is designed to offer personalized “incentives and surprises,” as well as points for every in-store and online purchase.

Walgreens is conducting a developer contest to encourage integration of its Balance Rewards application program interface (API), which allows users of other apps to earn Balance Rewards loyalty program points for making healthy choices. Rewards points can be redeemed for merchandise in-store or online.
 

In this, the eighth installment in CSA's PizzaRev series, we’re featuring a Q&A that pools the expertise of several seasoned franchise operators to highlight the pros and cons of franchising with established brands and new concepts.

How well many retailers perform this holiday season in store and online will be determined by the shopping preferences of a demographic group that doesn’t typically get a lot of love from marketers.

Dayton, Ohio - Nearly two-thirds (62%) of 400 digital marketers surveyed view improving customer satisfaction as the top reason to invest more in technology. Becoming more customer-centric is a top-two priority for 49% of respondent organizations.  

Now in its fourth consecutive year, the Crock-Pot brand’s Ultimate Crock-Pot Crock-Star contest has kicked off with a twist. The brand hopes to capitalize on America’s selfie obsession.

This year’s nationwide search for the most inspiring slow-cooker superstar requires aspiring “Crock-Stars” to create a one-minute “video selfie” prepping an original recipe with a Crock-Pot Slow Cooker for a chance at “crock-stardom.”

As part of PepsiCo’s efforts to help drive the U.S. beverage container recycling rate to 50% by 2018, the company is now opening its K-12 school Recycle Rally program to schools across the country.

As the holiday begins to creep closer, GameStop is looking to generate store traffic by unveiling a series of new loyalty incentives during October for PowerUp Rewards program members. The specialty retailer is also offering special financing for new PowerUp Rewards credit cardholders.

In addition to accruing points for purchases and early access to exclusives, PowerUp Rewards Pro shoppers will be able to maximize their loyalty earnings during the month of October, the company said.