Loyalty Marketing

Columbus, Ohio – DSW Inc. plans to open four new stores on Sept. 18. The new stores will be located at the Pinnacle Promenade in Rogers, Arkansas, Ingram Festival in Ingram, Texas, Waugh Chapel Town Center in Crofton, Maryland, and Evansville Pavilion in Evansville, Indiana.

Stores offer the DSW Rewards loyalty program, and customers can also participate in the Shoe Lovers program on Facebook, Twitter and Instagram.

New York - Mobile rich media advertising drives high expansion rates and secondary engagement for retail brands. According to internal retail industry mobile ad performance analyses conducted by predictive mobile advertising provider AdTheorent Inc. across its network during the second quarter of 2014, rich media drove a strong expansion rate across the retail category, delivering at a rate 125% higher than the industry average.

Anheuser-Busch has teamed up with Gratafy to launch a mobile gifting pilot on Facebook designed to enable real-time connections between the beer brand and its customers.

A series of Anheuser-Busch campaigns will target consumers nationwide in their Facebook News Feeds, giving them the ability to send friends a Budweiser (budweiser.com/budsforbuds) or Bud Light (budlight.com/birthday) in select cities, beginning with Chicago and Denver.

New York -- With just 105 shopping days left until Christmas (as of Sept. 10), Toys “R” Us outlined its holiday strategy at a preview event in New York City. Among the highlights: free online layaway, enhanced loyalty program, improved online and in-store checkout, and two new in-store shops.  
    
“Our focus at Toys “R” Us for the 2014 holiday season is to make it easy for customers to shop with us, both in-store and online,” said Hank Mullany, president, Toys “R” Us, U.S.

GameStop has teamed up with Alliance Data Systems Corporation (ADS), a leading global data-driven marketing and loyalty programs provider, to deploy a GameStop-branded private label credit card program.

Lewisville, Texas – Consumers are increasingly interested in the BOPIS (buy online, pickup in store) option for making purchases. According to a new survey of 1,992 U.S. adults by custom incentive company Parago, 63% of shoppers BOPIS (buy online, pickup in store) at least a few times a year, but 82% percent would consider doing so to receive a $10 rebate on a $50 item.

During a Special Preview Event, Hank Mullany, president, Toys“R”Us, U.S., discussed steps the company has taken so far this year to prepare for the upcoming holiday season.

The company has bolstered its leadership team, completed inventory clearance event to make way for holiday products and launched a new loyalty program called Rewards“R”Us.

New York – Proximity marketing solutions provider Thinaire is introducing its new ActiveShopper digital-coupon-solution that lets brands and retailers deliver incentives to shoppers in the store. Thinaire has integrated loyalty rewards and coupon delivery into its cloud-based mobile engagement platform.