Loyalty Marketing

Belk, Discovery Education and the International Society for Technology in Education have launched the Belk Service Learning Challenge, a comprehensive standards-aligned program encouraging middle school students to facilitate positive changes in their communities by applying critical thinking, problem-solving and creativity skills to a service-learning project of their choice.

Ann Arbor, Mich. -- Shoppers are planning to spend less money and purchase gifts for fewer people this holiday season compared to last year, while also maximizing their budgets through Black Friday and Cyber Monday sales and online cost comparison, according to the CFI Group 2014 Holiday Retail Spending Report: Black Friday is Back.  

Austin, Texas - Based on previous savings experienced during the holiday season in 2013 and projected industry growth in 2014, U.S. shoppers have the opportunity to save more than $5 billion dollars by using deal and offer websites during the upcoming holiday season. According to a new study from RetailMeNot and Dr. Jason Abrevaya, Ph.D., economics department chair at the University of Texas at Austin, consumers have the potential to save more than $200 an hour while using RetailMeNot.com, or $34 in 10 minutes.

Sports Authority has partnered with the National Sports Center for the Disabled (NSCD) in honor of National Disability Employment Awareness Month. Throughout the month of October, Sports Authority locations nationwide will be collecting point-of-sale donations with the goal of raising at least $150,000 for the NSCD.

All proceeds will go toward benefiting the lives of children and adults with disabilities.

Lewisville, Texas - Consumers are still sensitive to price, so they're willing to drive at least five-to-10 minutes out of their way to get a better deal. According to the new Parago shopper study "Ring Up More Holiday Sales," 81% of consumers would drive five to 10 minutes out of their way for a $10 rebate on a $50 item.

Matthews, N.C. – Family Dollar Stores Inc. launches its “Ad Match Promise” program on Sept. 30. When presented with a local competitor’s printed advertisement, Family Dollar stores will match the competitor’s price.

As part of its new ad match campaign, Family Dollar plans to match the price on any local competitors' printed advertisement starting tomorrow.

Amazon’s new “Wish List” deal with Twitter continues the evolution of Twitter from a channel for passive promotion to a channel for interactive customer engagement. By allowing consumers to directly add items they see in tweets to their Amazon Wish Lists without leaving Twitter, the arrangement both turns Twitter into an active platform for peer-to-peer, unpaid marketing and also helps keep Twitter users on Twitter for longer periods of time by extending its functionality.