Loyalty Marketing

Alexandria, Va. — Declining gas prices may increase holiday spending this year—especially among men and those ages 18-34, according to a new national survey on consumer optimism conducted by the National Association of Convenience Stores (NACS).  

Cincinnati –- Half of all consumers dislike the idea of all-day Thanksgiving store shopping hours, although younger consumers are more open to it.   According to a survey of 1,001 U.S. consumers by loyalty services provider Loyalty One, 50% say all-day shopping hours on Thanksgiving Day are a bad idea that detracts from the traditional celebration.  

Department store retailer Belk has enlisted a hot male model to serve as a non-traditional Santa Claus at the center of a multifaceted digital initiative.

Minneapolis --The competition for the holiday shopper continues with the news that Target Corp. is kicking off the holiday season extra early this year, with plans to offer early access to Black Friday deals for one-day only on Nov. 10, a pre-sale on Nov. 26, and a 6 p.m. store opening on Thanksgiving evening.

Customers at Target are being given expanded opportunities to engage with the retailer this holiday season thanks to extended hours and early access to promotional offers.

Pleasant Ridge, Mich. -- Belk has teamed with HelloWorld, a provider of rich engagement solutions, to launch Santa Baby Sweepstakes, a holiday-themed multi-channel incentive program accessible across digital and mobile channels.   

Teen specialty retailer Rue21 has launched a new juniors plus size division called Rue+ the company said its customers have been asking for.

The Rue+ division is intended to serve as a destination for trendy yet affordable plus size apparel and accessories that will inspire and empower plus sized girls to feel confident in how they look, according to the company. The product offering will be available at Rue21.com and in 22 of the company’s 1,100 stores nationwide.

Austin, Texas -- Gen Y consumers, whose annual spending power is estimated at $200 billion, prefer to shop at retailers that offer financing options, according to a new study.   An eNation study of more than 2,000 consumers, commissioned by financial technology company NewComLink, found that 59% of shoppers between the ages of 18 and 34 say their choice of retailer is impacted by whether that retailer offers financing options.