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Loyalty Marketing

  • Kohl’s reveals Black Friday strategy

    On the heels of moderating expectations for its third quarter performance, Kohl’s announced plans to improve results during the holidays, including an around the clock opening schedule beginning at 6 p.m. Thanksgiving Day.

    Kohl’s will open its doors at 6 p.m. on Thanksgiving Day and remain open through midnight Friday, Nov. 28. The retailer will also offer a variety of omnichannel holiday services, including a daily “Today’s Deals” section on Kohls.com.

  • Nielsen: Holiday spending to increase 1.9%

    New York –- Holiday spending among U.S. consumers is expected to rise 1.9% in 2014 compared to the prior year. According to the 2014 Nielsen Holiday Retail Sales Forecast, which surveyed more than 25,000 demographically representative American households in September, 25% of respondents had already started holiday shopping in September.

  • Tech Guest Viewpoint: Integrating Your Omnichannel Marketing Strategy

    By Ben Kaplan, CashStar   It is clear that mobile has an essential role in omnichannel retail, serving as the bridge between in-store and online with shoppers using their devices for product research both in and out of the store, to store and manage points, coupons and gift cards, and increasingly, to make purchases.  

  • Report: Amazon uses Facebook feedback to rate holiday toys

    Seattle –- Amazon.com is reportedly using feedback collected from its “Amazon Moms” Facebook group and other corporate Facebook pages to help create promotional lists of holiday toys.  

  • Commentary: Emergence of Omnichannel Marketing

    By Tracy Sloger, DataSource   The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.   

  • Office Depot offers ‘Your Holiday Workshop’ campaign Nov. 2

    Boca Raton, Fla. -- Office Depot Inc. launches its “Your Holiday Workshop” campaign across all store locations and online on Nov. 2. “Your Holiday Workshop” efforts will include early Black Friday and “Every Monday is Cyber Monday” deals, and shopper services.   

  • GameStop and St. Jude “playing it forward”

    GameStop has joined forces with St. Jude Children’s Research Hospital for another season of giving.  For the second year, GameStop will participate in the annual St.

  • Toys 'R' Us launches omnichannel holiday promotion

    Wayne, N.J. –- Toys 'R' Us Inc. is releasing The Great Big Christmas Book, the company’s annual holiday gift guide. More than 8 million Toys 'R' Us customers will receive a special edition of The Great Big Christmas Book, with deals valid Sunday, Nov. 2 through Saturday, Nov. 22, plus several “Ultimate Wish Saturday” events to be held throughout the month.  
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