Loyalty Marketing

Emeryville, Calif. –- Jamba Juice Co. has successfully optimized a campaign leveraging Fishbowl’s Promotions Manager solution, which enabled Jamba Juice to create optimized and reliable (one time use per code) promotions, distribute them both directly and through Groupon, then authenticate and track the performance in real time, capturing the underlying transaction data.  

 

By Lyle Bunn

 

Increasingly, more and more stores are utilizing flat-panel screens for digital messaging and customer engagement. Such initiatives are being advanced by a wide range of departments, from marketing to technology.  And they are referred to by a variety of names, including digital place-based media, retail media, dynamic signage, location-based digital display and enterprise media (the term digital signage is a bit dated.)   

New York & Company has devised an interesting sweepstakes-based approach to ensure customers are lined up when its stores open at 6 p.m. on Thanksgiving Day.

The operator of more than 500 stores said the first 200 shoppers to enter its stores beginning at 6 p.m. on Thanksgiving will be entered to win $100,000 in the company’s first ever Win Big in New York sweepstakes. In addition to the $100,000 grand prize winner, each store will also have one $500 prize winner.

The younger generation appears to be more brick-and-mortar than anyone expected.  They may live and breathe online, but come the holidays, they are going to the mall, says the new “2014 Holiday Shopping Behavior Survey” from Simon, a global retail real estate leader. 

89% of respondents between the ages of 18 and 33 who plan to buy one or more gifts said that they intended to shop at the mall this holiday season.

Seattle -- Eddie Bauer is opening a pop-up store in New York City on Thursday, Nov. 6. The pop-up will be open through Feb. 14, 2015 and transform into a permanent flagship store to reopen in spring 2015. The store is located in the Union Square area of Manhattan.  

Discount online shopping site Overstock.com has lowered prices on books and is offering a 15% bonus to loyalty members in what CEO Patrick Byrne is calling a price war with Amazon.

"We will analyze the results and cost benefits of this price war against Amazon and decide how long to continue the promotion. Right now it's scheduled to last through Cyber Monday," said Byrne.

By Brian Mell, BannerView  

New data from JLL’s 2014 Holiday Sentiment Report, which includes feedback from 800 largely national or global retailers in JLL-managed shopping centers across the United States, suggests retailers are optimistic about store performance, but are fighting the “survival of the fittest” match.