Loyalty Marketing

Amazon made it even easier to find holiday gifts for technology lovers this year.   The company launched its annual Electronics Holiday Gift Guide (www.amazon.com/giftguide), a curated list of more than 500 top tech gifts of the season which features 3 times more deals than last year, with 10 deals on electronics items offered every day.

San Jose, Calif. -- Verifone and MasterCard are providing Las Vegas taxi cab passengers with card-linked offers in a pilot program running from from Nov. 2-6. Targeted offers from merchants, in this case The Hard Rock Café on the Las Vegas strip, the Bali Hai and Royal Links golf courses and Dream Racing at the Las Vegas Motor Speedway, are displayed to taxi passengers on VNET–Taxi TV screens integrated with Verifone payment terminals.   

Customers and Shop Your Way members can shop Black Friday deals at most Sears stores starting as early as 6 p.m. on Thanksgiving. Sears’ subsidiary Kmart, continuing a 23-year tradition as a destination for early-bird shopping, will open for 42 hours straight, from 6 a.m. on Thanksgiving to midnight on Black Friday.

New data from JLL’s 2014 Holiday Sentiment Report, which includes feedback from 800 largely national or global retailers in JLL-managed shopping centers across the United States, suggests retailers are optimistic about store performance, but are fighting the “survival of the fittest” match.  

San Francisco –- Compared to non-users, Twitter users start holiday shopping earlier, spend more and are more prone to impulse purchases. According to a new study conducted by brand research firm DB5 for Twitter, more than a third (34%) of Twitter users have already begun thinking about holiday shopping, and 81% say they love holiday shopping, compared to 56% of non-users.  

Bentonville, Ark. -- Walmart is upping the ante on holiday shopping. The chain announced that, starting Saturday, Nov. 1, it will reduce prices on more than 20,000 items. Walmart is also launching its holiday promotions on the first weekend in November to get a jump on what is expected to be a highly competitive selling season.  

Seattle –- Amazon.com will start offering daily Black Friday deals on Saturday, Nov. 1. Amazon will also start offering two Deals of the Day every day through Monday, Dec. 22.  

General Mills has partnered  with GRAMMY Award-winning group Camila for the company's 2014-2015 Musica y Sabor campaign focused on connecting with customers in the Hispanic markets.