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Rue21 experiments with plus size offering
Teen specialty retailer Rue21 has launched a new juniors plus size division called Rue+ the company said its customers have been asking for.
The Rue+ division is intended to serve as a destination for trendy yet affordable plus size apparel and accessories that will inspire and empower plus sized girls to feel confident in how they look, according to the company. The product offering will be available at Rue21.com and in 22 of the company’s 1,100 stores nationwide.
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Study: Gen Y shoppers prefer retailers that offer financing options
Austin, Texas -- Gen Y consumers, whose annual spending power is estimated at $200 billion, prefer to shop at retailers that offer financing options, according to a new study. An eNation study of more than 2,000 consumers, commissioned by financial technology company NewComLink, found that 59% of shoppers between the ages of 18 and 34 say their choice of retailer is impacted by whether that retailer offers financing options.
