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Loyalty Marketing

  • Nordstrom rolls on, loyalty expands

    New stores, 3.9% same store sales growth and increased loyalty propelled Nordstrom to record third quarter sales.

    The company’s total sales increased 8.9% to $3 billion thanks to the addition of new stores and a 3.9% same store sales increase that was driven by online growth. Profits increased 3.6% to $142 million compared to $137 million while earnings per share increased 5.8% to 73 cents from 69 cents.

  • NRF: Holiday shoppers to spend $31 billion on gift cards

    Washington, D.C. –- During the 2014 holiday season, spending on tiny plastic or digital gift cards will top all previous records. According to the National Retail Federation (NRF) Gift Card Spending Survey, the average person buying gift cards will spend $172.74, up from $163.16 in 2013. Total spending is expected to reach $31.74 billion.  

  • Online retailers miss sales with irrelevant items

    London, U.K. -- Nearly three-quarters of online retailers (74%) miss out on sales by promoting irrelevant items to online shoppers. According to new research from OrderDynamics, as retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking.  

  • Why gift cards keep growing

    Gift card sales are expected to reach record levels again this holiday season and new research from the National Retail Federation (NRF) offers insight into the increased popularity of stored value products.

    More than half of shoppers polled by NRF’s Gift Card Spending Survey said they will buy gift cards this holiday season because the cards allow the recipient to select their own gift. More than 25% of shoppers said gift cards are easier and faster to buy, and 3.8% said the cards help them stick to their holiday budgets.

  • Survey: Consumers seek Black Friday deals

    When asked which Cyber Monday offers they will take advantage of, 70% of consumers said deals. In addition, a new survey from FatWallet.com shows that 42% said coupons, 31% said cash back, 51% said storewide discounts and 68% said free shipping.  

  • Sears encouraging customers to shop its way

    Sears is offering early access to Black Friday deals as a means to entice customers to join its free Shop Your Way membership-based loyalty program.

    The retailer said its Shop Your Way members can begin Black Friday a week early at Sears.com when exclusive pricing on key items becomes available at 6 p.m. on Nov. 20. Then on Thanksgiving Day, Sears stores will open at 6 p.m. with more than 1,000 doorbuster deals continuing through 1 p.m. on Black Friday.

  • Sears offers loyalty members early Black Friday access

    Hoffman Estates, Ill. –- Sears will provide members of its Shop Your Way loyalty program access to many Black Friday deals one full week before Thanksgiving,on Sears.com from 6 p.m. on Nov. 20 until 11:59 p.m. (CT) on Nov. 21. During this online member-exclusive pre-sale event, members can log on to their Shop Your Way account during the sale to access the deals.  

  • NRF: Almost half of holiday shoppers haven’t begun

    Washington, D.C. –- A large number of holiday shoppers are taking their time when it comes to starting the task of making holiday purchases. According to NRF’s Holiday Consumer Spending Survey conducted by Prosper Insights & Analytics, 45.6% of holiday shoppers say they haven’t started shopping yet.  
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