Loyalty Marketing

Target has been hit with a slew of negative reports recently, and now the retailer is trying to do something positive for its image by making its return policy more shopper-friendly.

Target Corp. announced an enhanced return policy Wednesday covering all of the retailer’s 32 owned and exclusive brands, which extends the return window to one year from the date of purchase. The retailer also rolled out a one-year return guarantee for guests using Target’s baby, college or wedding gift registry.

JCPenney has lost its chief marketing officer at a time when the company has been trying to rebuild its brand image.

Plano, Texas – Deb Berman, chief marketing officer of The J.C. Penney Co. Inc., has left the company. In a statement, J.C. Penney said Berman left of her own accord.

Berman came to Penney from Kraft Foods Group in August 2013, as part of CEO Mike Ullman’s attempt to rebuild the retailer’s management team.  She served at Kraft as VP of marketing and engagement and also had prior experience working at advertising agencies.
 

By Chris Mike, Chirpify

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.

New York – Barnes & Noble Inc. is launching the #NookReadingStyle sweepstakes, designed to inspire book lovers to share their reading style on their Facebook pages and other social media channels. From March 16-31, participants can enter for a chance to win prizes including Nook e-readers and Barnes & Noble gift cards by completing the sweepstakes entry form on the Nook Facebook page.

Trendy pet retailer Kriser's is opening another store in the Houston market as it blazes a trail of expansion across middle America.

New York-based retailer Bob’s Stores has had stores all over the Northeast for more than a half-century, but now the company has finally set its sights on Maine shoppers.

The retailer will hold a grand opening for its first location in the state of Maine, in South Portland, at 301 Maine Mall Road, on March 22.

Bob’s last opened a store in October 2011 in East Northport, N.Y.

Minneapolis - Retailer participation in freestanding insert (FSI) coupon events and digital coupons distributed on retailer websites benefited from double-digit increases in 2014 compared to 2013. According to data from Marx, a Kantar Media solution, those participation rates were up 11.8% and 16.5%, respectively.