Loyalty Marketing

Chicago – A majority (82%) of shoppers look for coupons before grocery shopping, according to the Market Track 2015 Shopper Insight Survey. And 61% of grocery shoppers look for both print and digital coupons.

In contrast, only 33% look for print coupons. Other findings include that nearly 80% of shoppers will switch where they shop if prices are lower elsewhere, and 75% will switch the brand they buy if a different brand is on sale.

Framingham, Mass. - The majority of small business leaders (87%) are optimistic about the year ahead. According to a recent Staples small business survey conducted online by Research Now, leaders are focused on results, with the top three small business goals in 2015 consisting of increasing revenue (76%), driving profits (70%) and gaining more customers (70%).

Promotional marketing (46%), better organization (38%) and software technology upgrades (35%) are the top tactics small businesses plan to use to meet these goals.

New York – Specialty apparel retailer FullBeauty Brands has signed a long-term renewal agreement to continue receiving private label credit card services from Alliance Data Systems Corp. Alliance Data will launch the newly branded credit card programs tailored for FullBeauty Brands and work to enhance the company's long-term loyalty efforts through a new integrated rewards program.

Dallas – 7-Eleven is the latest in a growing lineup of retailers that has entered the mobile loyalty space. Just launched on the 7-Eleven mobile app is 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased.

By Gregg Aamoth, CEO, POPcodes

The onset of 2015 marked a huge change in shipping costs, and as a result retailers are struggling to find ways to maintain their bottom lines. As of Jan. 1, packages are now being evaluated by their “dimensional weight,” or volume, instead of determining price by weight alone. Experts say that the when combined with other annual rate hikes and surcharges, the resulting average rate increases will be as high as 30% or more.

Columbus, Ohio – Higher gross margin helped Big Lots Inc. increase net income 12% to $94.43 million.

In the fourth quarter of fiscal 2014 from $84.35 million in the same quarter a year earlier. Net sales climbed 1% to $1.59 billion from $1.57 billion, with same-store sales improving 2.9%.

Smart retailing, deep services and creative marketing lure shoppers to top malls

The retail industry is ever-changing, with shoppers now looking to malls as a place of both business and socialization. A constant evolution of attractions is needed to entice them to visit a center and then keep them coming back on a consistent basis.

Savvy mall owners are challenged to practice smart retailing and deliver creative, on-trend marketing tactics when leasing, marketing and operating shopping centers.

The belief that sports make people better is the premise of a newly created ad campaign from Dick’s Sporting Goods which requires shoppers to contemplate their future.

The campaign aired March 6, with the introspective tagline, “Who Will You Be?” on television and via digital channels.

The campaign’s launch was timed to coincide with ESPN’s College Basketball Championship Week.