Loyalty Marketing

New York -- Fitness buffs can shop and also get in a workout at Nike’s new women’s store at Fashion Island, in Newport Beach, California. The 6,000-sq-ft. plus space combines the best of the company’s women’s products with an in-store fitness studio.

The glass- and wood-paneled studio, the first for Nike in a U.S. retail location, features free group or personal fitness training sessions. It also enable customers to try out training and running footwear and apparel.

Ann Arbor, Mich. – Pizza retailer Domino’s, which recently shortened its name from “Domino’s Pizza,” is reportedly turning to social media to promote the name change and also locate out-of-date signs. According to the Chicago Sun-Times, Domino’s is encouraging consumers to upload photos of signs with the old Domino’s Pizza logo and name to Instagram using the hashtags #LogoInformants and #Sweeps.

It’s no wonder Macy’s is looking to allocate part of its $1 billion capital expenditure budget into opening off-price stores when you look at the financial results TJX Co. reported for the fourth quarter.

The company reported an 11% increase in profit for the quarter ended Jan. 31. Net sales for the fourth quarter were $8.3 billion, a 6% increase over last year. Same store sales increased 4% over last year’s 3% increase. Net income was $648 million and diluted earnings per share were $.93, a 15% increase over last year’s $.81 per share.

American Apparel is bolstering its omnichannel effort with two new hires in marketing and digital engagement.

The company announced two leadership appointments: Thoryn Stephens has been named chief digital officer, a newly created position, and Cynthia Erland has been named SVP of marketing.

Norcross, Ga. - Waffle House Inc. is partnering with mobile app-based shipping platform to become the first official “Roadie Roadhouse.” Roadie connects people with items to send with drivers who are already heading in the right direction.

Waffle House will offer Roadie drivers free food and beverages at its more than 1,750 restaurants in 25 states, and provide a meeting location for drivers and senders. Roadies get a free waffle upon downloading the app and a free beverage when they're making a delivery.

New York -- American Express has officially launched its Small Merchant EMV Assistance Program, which was announced last October by President Obama. The nationwide campaign was created to help U.S. small merchants fight fraud through a $10 million reimbursement program designed to accelerate adoption of EMV payment terminals. It will also arm small merchants with knowledge about EMV’s security benefits.

Washington, D.C. – Retailers looking forward to consumers receiving their tax refund checks this year may be setting themselves up for disappointment. According to a new survey from the National Retail Federation (NRF) and Prosper Insights & Analytics, close to half (47%) of the 66% of Americans expecting a tax refund this year plan to save it.

Charleston, S.C. - The Running Buddy, a vertical retailer of specialty lifestyle products, have introduced a Brand Ambassador program. Running Buddy Brand Ambassadors are invited and encouraged to share their thoughts and collaborate with other ambassadors in a variety of ways including: social media outreach and engagement, sharing audio or video clips, outreach to potential Running Buddy retailers, writing informative blog posts or articles, sharing photos from marathons and other activities, and more.