Loyalty Marketing

By Haydn Simpson, NetNames

Michaels is broadening is involvement with a global charity focused on improving the health of children and families.

Michaels and its subsidiary Aaron Brothers have supported Starlight since 2010. The expanded partnership will increase the company's involvement through a wide range of programs that include corporate contributions, in-store promotions, customer donation programs, associate-driven events and giving, vendor engagement, product donations and more.

Seattle -- Starbucks Coffee Company is taking its coffee to an entirely new level as it continues to target consumers who are willing to pay for super-premium brews. The company said Tuesday it will offer online customers subscription delivery of its small-lot coffees.

Memphis, Tenn. - Fred's Super Dollar is enhancing its POS marketing efforts. The retailer has joined inStream's retailer network of 38,000-plus stores offering POS and digital marketing programs.  

The Fred's/inStream partnership will reach more than 2.2 million shoppers across 600 stores each week with targeted offers, on the "front" of their consumer receipts which will feature eye-catching graphics.

The CEO of Cabela’s is blaming marketing costs for the company’s weaker earnings in the fourth quarter.

For the quarter, total revenue increased 7.2% to $1.3 billion; retail store revenue increased 13.9% to $810.6 million; direct revenue decreased 5.4% to $349.9 million; and financial services revenue increased 9.9% to $113.3 million. During the period, same store store sales decreased 5.5%.

Seattle – Amazon.com keeps on rolling out new products, technologies and services. The latest is Amazon Giveaway, a new self-service tool designed to modernize radio giveaways.

Everyone from authors, aspiring artists, non-profits, brands, bloggers, social media gurus and more, can now use Amazon to create a giveaway, choosing prizes from millions of eligible physical items. Amazon Giveaway is an intuitive tool that allows anyone to create and host their own giveaway, to generate awareness and reward their audiences.

Carrollton, Texas - In a move designed to offer its guests a more enhanced, robust and personalized experience both inside and outside of the restaurant, TGI Fridays has selected two new agencies – Made Movement (Made) and Meredith Xcelerated Marketing (MXM) – to manage all future digital marketing, e-mail and technology campaigns.

 Indianapolis -- Simon announced that Krystal Zell has been named senior VP of marketing. In this newly created role, Zell will oversee the field marketing organization for all Simon Malls, The Mills and Simon Premium Outlets.

Zell served as VP of Starwood Preferred Guest at Starwood Hotels & Resorts where she led the loyalty strategy, business development and operations for its Starwood Preferred Guest and B2B loyalty programs.