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Loyalty Marketing

  • Barnes & Noble tells a social media tale

    Barnes & Noble is launching a Twitter giveaway to promote its famous in-store Storytimes.

    The bookseller announced that its April lineup of free Storytime events includes a Picture Book of the Month selection, as well as a Twitter giveaway to encourage parents and children to attend.

  • Sam's Club wins payment innovation award

    Sam’s Club’s newest credit card program has been recognized as an innovator in the fast-changing world of payment technology.

    Sam’s Club’s 5-3-1 card earned a Gold Medal in the Best Comeback Story category in the PYMNTS.com 2015 Innovator Awards.

  • Study: Consumers can’t get satisfaction

    Ann Arbor, Mich. – It probably takes less to satisfy the average consumer than it does to satisfy Mick Jagger, but even still, consumers can’t seem to get any satisfaction these days. According to new data from the American Customer Satisfaction Index (ACSI), the national level of customer satisfaction dropped 0.5% to 75.2 in fourth quarter 2014.

  • Leslie's takes plunge with Phoenix prototype

    The nation’s largest retailer of swimming pool supplies and equipment continued its march toward 1,000 units this month with five new locations in Florida and a new prototype near its Phoenix headquarters.

    The privately held Leslie’s Poolmart chain opened four locations in Jacksonville and one in nearby St. Augustine, bringing its store count in Florida to 90 locations, or 10% of the company’s total store base of roughly 900 locations.

  • REI's ascent continues, membership surges

    Outdoor retailer REI reached new heights in 2014 thanks to unprecedented membership growth which fueled a 4.2% same store sales increase and a record financial performance.

    The same store sales increased and addition of seven new stores helped the company increase total sales 9.9% to $2.2 billion. The company ended the year with 5.5 million active members, 945,000 of whom joined the retail cooperative in 2014.

  • Sears, Craftsman tool up for 2015 giveaway

    Sears and Craftsman have kicked off their second annual “MAKEcation” promotion with a sweepstakes that sends the winner to an event this fall in Brooklyn. 

    From now through July 31, Craftsman Club and Shop Your Way members can enter for a chance to win a trip to this experience by visiting www.craftsman.com/makecation.

  • Simon brings back ‘Lookbook Live'

    Indianapolis - Simon is bringing back “Lookbook Live,” a joint fashion program in collaboration with Glamour and GQ magazines. Lookbook Live includes print, digital, social media, and live events, for spring and fall 2015.

  • Walmart and P&G achieve ‘Effie’ excellence

    The Path to Purchase Institute this week bestowed Effie awards to top retailers and brand for their marketing effectiveness.

    Winners of the 5th annual Shopper Marketing Effie Awards were celebrated at the Path to Purchase Institute’s 2015 Shopper Marketing Summit. The awards honor work that showcases the best utilization of shopper insights that lead to effective engagements and activations with shoppers along their path to purchase.

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