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Kmart unveils Fab 15 holiday toy list


Kmart has unveiled its annual Fab 15 holiday toy list, a week after Toys “R” Us announced its Fabulous 15.

To help drive sales, Kmart has also unveiled a "Trending Toy Ticker" at The ticker continually updates the top-selling toys as the season progresses to help shoppers keep up to date with the latest trends.

Exclusively for its Shop Your Way members, Kmart is extending its free trial of the Shop Your Way MAX program, which includes free two-day shipping for six months, for anyone who purchases a Fab 15 toy online from now through Nov. 22.

"Each year, we provide our members and shoppers with a list of toys that are tested by kids, parents and Kmart associates," said Hugo Malan, SVP and president, fitness, sporting goods and toys at Sears Holdings Corporation. "Our members are at the heart of everything we do and Kmart is committed to providing the most exciting toys of the season in easy, affordable and convenient ways."

Kmart selects the Fab 15 toys based on industry trends, input from kids and parents, as well as “more than 50 years of experience in knowing what toys resonate with different ages, stages and play patterns.”

The Kmart Fab 15 list of hot holiday toys includes the following:

  • Disney Doc McStuffins Sleepytime Lambie by Just Play (Kmart exclusive)

  • Holiday Auburn Barbie 2014 Doll by Mattel (Kmart exclusive)

  • My Little Pony Equestria Girls Rainbow Rocks Mane Event Stage Playset by Hasbro (Kmart exclusive)

  • Teenage Mutant Ninja Turtles Power Wheels Lil' Dune Racer by Fisher-Price (Kmart exclusive)

  • Transformers Age of Extinction Optimus Prime and Grimlock 12-Inch Electronic Figures by Hasbro (Kmart exclusives)

  • WWE Cardinal Red John Cena 31'' Figure by Wicked Cool Toys (Kmart exclusive)

  • Zoomer Dino by Spin Master

  • Disney Frozen Snow Glow Elsa Doll by TollyTots

  • FurReal Friends Get Up and GoGo My Walkin' Pup Pet by Hasbro

  • LEGO Super Heroes Line from Marvel and DC Comics

  • NERF Zombie Strike SlingFire Blaster

  • Nickelodeon PAW Patrol Look-Out Playset, Vehicles and Figurines, and Rescue Racers by Spin Master

  • Play-Doh DohVinci Style and Store Vanity Complete Design Set by Hasbro

  • Simon Swipe Game by Hasbro

  • VTech Kidizoom Smartwatch

In addition, beginning Oct. 26, Kmart will issue its annual holiday toy catalog, which will include this year's Fab 15, plus a broad selection of on-trend toys for all ages and stages.

Now through Oct. 4, Kmart customers and Shop Your Way members can put any of the Fab 15 toys on layaway for $10 down and get 5% off. Customers can initiate a layaway contract online and choose to ship their purchases home or pick up their purchases from their local Kmart. There is no minimum purchase and Shop Your Way members earn points on layaway purchases.

Beginning today, Shop Your Way members can enter for a chance to be one of six people to win all 15 of the Kmart Fab 15 toys at Members will also be automatically entered to win with the purchase of a Fab 15 toy.

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