Loyalty Marketing

Canton, Mass. - Dunkin' Donuts has launched its newest mobile payment option, integrating Visa Checkout with its e-commerce site and mobile app as a way to purchase and reload virtual Dunkin' Donuts cards. As part of a new, co-branded campaign titled "Get Stuff Dunkin'," the two companies are offering a special $10 bonus when they load at least $25 on a new or existing Dunkin' Donuts card using Visa Checkout.

A new NRF survey reports that Father's Day spending this year is expected to reach $12.7 billion.

San Jose, Calif. – Retail sales dropped 7.6% in May 2015 compared to the same month the prior year. According to the monthly Store Performance Pulse from store analytics provider RetailNext, a 9.8% decrease in traffic and 8.3% drop in transactions drove the sales decline.

Much of these declines were concentrated in the third week of the month, leading to an earlier-than-usual Memorial Day weekend.

Sterling, Va. – Sixty-four percent of millennial graduates shopped at Target in the last three months, according to new data by Neustar, Inc. The real-time information services and analytics provider uncovered the buying behavior insights of recent millennial graduates and their preferences.

Some insights include:

The Vitamin Shoppe is hoping to attract more health-conscious shoppers by sponsoring a health expo this month at all 700 of its stores.

All Vitamin Shoppe stores across the country will host a "Share the Health" Expo from 11 a.m. – 2 p.m. Each store will provide samples of healthy goodies, offer consultations with local wellness partners, plus tips and recipes for healthy living this summer. The first 50 shoppers at each store will receive a free gift bag with product samples from a selection of brands.

St. Petersburg – HSN Inc. is partnering with the Card Services division of Alliance Data Systems Corp. (ADS) to provide private label credit card services for its Cornerstone business unit. Alliance Data will develop loyalty-driven card programs for five of Cornerstone's seven multichannel brands -- Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements – each incorporating a tailored approach for their unique customer base.

As more retailers increase their sponsorship of gay pride events, Macy's is investing in LGBTQ Pride Month with an exclusive offering of in-store events, parades, commemorative advertising and promotions.

Dollar General has hit another milestone, this time in the small town of Juliette, Georgia.