Loyalty Marketing

T.J.Maxx has come up with a creative way to encourage shoppers to support children in need.

The retailer is launching the "Maxx Kids Art Contest" to support organizations that help children in need reach their full potential, such as Save the Children. Winning artwork will appear on future products sold in T.J.Maxx stores that will benefit children in need. In addition, all winners will receive a $250 savings bond.

Customers have responded so well to New York & Company’s collaboration with Eva Mendes that the retailer has extended its deal with the Cuban-American actress.

Launches in 2013, the Eva Mendes Collection features five seasonal assortments and 11 unique deliveries a year, which feature apparel and accessories.

New York -- Women have a real investment hiding in their closets, according to a survey by Alliance Data’s Card Services business, which manages store-brand credit card programs for retailers.

One-fourth of survey respondents indicated the total value of the items in their closet to be from $1,000 to $2,499, and 17% valued the contents between $5,000 and $9,999.  

Somerville, Mass. – Almost all (91%) of marketers either use or intend to use personalization for online customer interactions within the next year. According to a new survey from real-time personalization provider Evergage, nearly one in two marketers surveyed (49%) intends to increase their budgets for personalization in the year ahead, with 80% planning to increase them significantly (by more than 10%).

Coca-Cola wants U.S. consumers to “Reach Up” to support the 2015 Special Olympics in Los Angeles.

The company has assembled a star-studded team to record a song for the games called “Reach Up,” which will be featured on Coke's social media channels. The song features rock band O.A.R., recording artist Cody Simpson, Breanna Bogucki, a singer and decorated Special Olympics athlete from Illinois who has Autism, and Madison Tevlin, a young Canadian woman with Down syndrome who became a viral sensation earlier this year.

Dr Pepper is targeting Hispanic millennials through a creative marketing partnership with the 2015 Premios Juventud VIP Tour. 

The PJ VIP Tour, which paves the way to the 2015 Premios Juventud Awards Show airing on the Univision Network on July 16, will make stops in Miami, Los Angeles, San Jose, Houston, and will finish in Chicago and give Dr Pepper a special opportunity to tap into the Latino youth market.

Los Angeles - Marketing services company Connexity Inc. has acquired the PriceGrabber retail lead generation platform and network. The company will provide shopping leads that result in more than $2 billion in annual sales for retailers and brands.

PriceGrabber's shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of shoppers each month from online shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com. Retailers will manage a single lead channel.

Just ahead of Dad’s big day on Sunday, Macy’s is promoting its Father’s Day offerings by encouraging shoppers to use its appointment service to find the perfect gift for Dad.