Loyalty Marketing

San Jose, Calif. – While the social buzz regarding Amazon Prime Day on Wednesday, July 15, has been not so prime, early reports indicate the event was a success sales-wise. And industry experts said the event was important in other ways too.

New York -- A new survey reveals the favorite shopping destinations of millenial shoppers and what factors drive their purchases.

Zara, H&M and Urban Outfitters ranked as the favorite stores among millennials, according to a survey conducted by LIM College professors Robert Conrad, MBA and Kenneth M. Kambara, Ph.D. (LIM, based in Manhattan, is focused exclusively on the study of business and fashion.)

Houston – Mattress Firm Inc. is giving its customers credit.

After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating what their children really need before spending on new items.

Minneapolis – One way Target is trying to make shopping for school supplies hassle-free is with the School List Assist online hub. Currently in beta, School List Assist offers a curated assortment of the most common K-8 supplies on the list. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.

London - Two e-tailers, Amazon.com and Netflix, are the respective number one and two ranked brands in the U.S., according to the mid-year Brand Index from consumer research firm YouGov. Social video platform is the number three brand in the index, meaning the top three is made up of brands that focus on services delivered through the Internet.

New York -- Online beauty subscription retailer Birchbox is plunging deeper into brick-and-mortar retailing — and it is seeking customer input to help guide its decision.

Bentonville, Ark. – Wal-Mart Stores Inc. is not backing down in its challenge to the upcoming July 15 Amazon “Prime Day” event. One day after reducing the minimum online purchase for free shipping from $50 to $35 and reducing prices on thousands of online items, Wal-Mart is going a step further and guaranteeing it will offer lower prices than Amazon.