Macy’s makes giving fashionable

New York – Macy’s Inc. is attempting to make charitable donations fashionable. The retailer’s new Fashion Pass program provides customers 15%-20% off storewide, plus $10 off a $30 purchase, when they give $5 at the register from July 22 to Aug. 15.



The $5 donation will benefit: Children’s Cancer Research Fund, Council of Fashion Designers of America Foundation Inc., The Elizabeth Taylor AIDS Foundation, Ronald McDonald House Charities of Chicagoland & Northwest Indiana, Ronald McDonald House New York and The Fashion Incubators at Macy’s.



“Macy’s prides itself on giving back to our local communities,” said Martine Reardon, Macy’s chief marketing officer. “We work year-round to ensure that we can offer our customers an easy and rewarding way to support great charities that are important to them.”