Macy's launches its first-ever Fashion Pass
Macy's is introducing an innovative way for shoppers to give back to a wide variety of their favoritie charities.
The retailer has partnered with several charity organizations for its first-ever Fashion Pass. From July 22 to Aug. 15, when shoppers give $5 at the register, customers will receive 15% to 20% off storewide, plus $10 off a $30 purchase. One hundred percent of the $5 donation will benefit: Children’s Cancer Research Fund, Council of Fashion Designers of America Foundation, Inc., The Elizabeth Taylor AIDS Foundation, Ronald McDonald House Charities® of Chicagoland & Northwest Indiana, Ronald McDonald House New York and The Fashion Incubators at Macy’s.
“Macy’s prides itself on giving back to our local communities,” said Martine Reardon, Macy’s chief marketing officer. “We work year-round to ensure that we can offer our customers an easy and rewarding way to support great charities that are important to them.”
Organizations that benefit from Macy’s Fashion Pass include:
Children’s Cancer Research Fund:Children's Cancer Research Fund invests in lifesaving research and patient care programs that set the standard for treating children with childhood cancers and blood disorders. From finding the causes of these rare diseases to discovering innovative treatments, to supporting survivors post-treatment, Children's Cancer Research Fund is committed to bringing hope and cures to young patients and their families.
The mission of the Council of Fashion Designers of America is to strengthen the influence and success of American designers in the global economy. The CFDA Foundation, Inc. is a separate not-for-profit organization, created to raise funds for charity and industry activities.
The Elizabeth Taylor AIDS Foundation:Elizabeth Taylor established The Elizabeth Taylor AIDS Foundation (ETAF) in 1991 to support organizations delivering direct care and services to people living with HIV and AIDS, often to the most marginalized populations. Today, ETAF also provides funding for HIV prevention education and advocacy programs throughout the world, including existing organizations creating new and innovative techniques that help spread awareness of HIV prevention and treatment to targeted communities.
Ronald McDonald House Charities® of Chicagoland and Northwest Indiana (RMHC®-CNI):The mission of RMHC-CNI is to care for families of children with complex medical needs by providing comfort, compassion and a sense of community in a ‘home away from home’. RMHC-CNI keeps families of hospitalized children together, when they need it most.
Ronald McDonald House New York: This group provides temporary housing for pediatric cancer patients and their families in a strong, supportive and caring environment which encourages and nurtures the development of child-to-child and parent-to-parent support systems. Ronald McDonald House New York is the largest facility of its type in the world. The House can accommodate 84 families, and it is filled to capacity almost every night. The House’s location in Manhattan, in close proximity to 19 major medical and cancer treatment centers, draws children and families from across the country and the world, as well as from the metropolitan New York City area. Since its founding, more than 35,000 families have stayed at Ronald McDonald House New York. For more information, visit rmh-newyork.org.
The Fashion Incubators at Macy’s:The mission of The Fashion Incubators at Macy’s is to accelerate emerging apparel and accessories design businesses in Chicago, Philadelphia and San Francisco while supporting fashion industry economic growth and job creation in each city. The Incubators are independent nonprofits with work space donated by Macy’s.