Loyalty Marketing

An incentive of up to $25 is being offered by Sam’s Club as part of a multifaceted initiative to increase membership, drive sales, promote social media awareness and procure email addresses.

Retailers set more online sales records this holiday season and that means UPS will be busy in early January.

UPS is projecting its highest volume for return activity will be Jan. 6 when the carrier expects consumers will ship more than 800,000 packages back to retailers and merchants. By the end of the first full week of January, return volume is expected to total roughly four million packages.

Pataskala, Ohio – Specialty apparel retailer Avenue Stores is turning its online customers into brand advocates by using ShopSocially’s referral marketing solution to generate referrals from its website users.    By encouraging users to connect with the Avenue brand on Facebook and share their purchases on social media, Avenue is driving word-of-mouth promotions resulting in a referral traffic that is converting at a rate as high as 28.48%.   

Camp Hill, Penn. - Rite Aid is ringing in the New Year by offering members of its wellness+ loyalty program the opportunity to receive lifestyle and entertainment rewards for every $50 spent in stores on participating products through Jan. 24. To participate in a promotion Rite Aid is calling “Happy You Year,” members of the wellness+ loyalty program can look for the red "Buy & Earn" symbol on store shelves. 

Rite Aid wants to ring in the New Year with more sales and is counting on a generous new seasonal savings and rewards initiative.

The company has announced it is offering its wellness+ loyalty program members the opportunity to receive lifestyle and entertainment rewards for every $50 spent in stores on participating products now through Jan. 24.

Brawny paper towels are known for being tough, but now the brand is standing strong with wounded service members in need of help.

Georgia-Pacific, the maker of Brawny, announced it has raised $2 million for the Wounded Warrior Project (WWP) following its third year of partnering together. WWP is a national organization dedicated to honoring and empowering wounded service members transitioning back to civilian life through unique, direct programs and services.

Jo-Ann Fabric and Craft Stores has reinforced its support of the military by introducing an everyday 10 percent discount for all past or present members of the armed forces and their families.

The nation’s leading fabric and craft specialty retailer with 850 stores said all military members, past or present, and their families qualify for the 10 percent everyday discount. To receive the discount, customers must provide proof of military service or military dependent ID upon checkout. The discount is valid in-store only.

Canton, Mass. - Dunkin' Donuts has launched a special New Year's Twitter sweepstakes. Beginning Dec. 29 and continuing through Wednesday, Dec. 31, followers of @DunkinDonuts will be asked a New Year's themed-question each day.   Consumers who tweet an answer using the special hashtag #DDNewYearSweeps will be entered to win one of three daily prizes of Dunkin' Donuts coffee for a year. In addition, each day 15 participants will be randomly selected to receive a $100 mobile gift prize.

New York - The day after Christmas (Dec. 26) posted the highest traffic for online shopping, with 125 points, since the 2014 holiday shopping season began. According to Verizon Retail Index data, year-over-year, traffic attributed to online shopping was on par (125) with the same day in 2013.  

Austin, Texas – Consumers who didn’t get what they wanted for the holidays are taking matters into their own hands. According to new research from digital deals site RetailMeNot, 81% of consumers plan to shop end-of-year sales.   Of these shoppers taking advantage of post-holiday savings, more than half (63%) plan to shop for themselves. Millennials are especially interested in after-Christmas sales, as 92% of respondents 18 to 34 years old said they plan to shop during this time.