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Loyalty Marketing

  • Sam’s Club looks to take on Costco in car shopping

    Bentonville, Ark. -- Sam's Club is taking on Costco in the auto buying program business by teaming up with one of the biggest names in car-shopping.

    The all-new Sam's Club Auto Buying Program will now be powered by TrueCar, Sam's Club announced Thursday. Sams Club says members will have access to more than 10,000 TrueCar Certified Dealers nationwide, more than three times the nearest competitor in the warehouse club channel (i.e., Costco).

  • Cost Plus contest is a passport to Italy

    Cost Plus World Market is launching a contest aimed at its core shopper market.

  • Macy's does off-price different in New York City

    When Macy’s officially unveiled its first off-price stores in New York City on Wednesday, the retailer debuted some new features not commonly found in other discount stores.

  • Staples 'thinks up' a way to support education in NYC

    Staples is injecting more starpower into its latest promotion aimed at supporting education.

    The retailer is building on its decades-long support of teachers, students and education by funding 176 local classroom projects in New York City, as part of its recent $10 million pledge to Think It Up, a new national initiative of the Entertainment Industry Foundation that seeks to inaugurate a new movement in support of students, teachers and schools, helping to create a culture of excitement about learning everywhere in America.

  • Guitar Center promotion is a hit

    Guitar Center has crowned the winner of its Cover Me promotion, which aims to jump-start the career of amateur musicians.

    The retailer along with DJ Zedd have selected Tyler Acord, aka Scout, as the winner of Guitar Center's Cover Me contest.

  • Lowe’s Canada to reward customers with air miles

    Toronto -- Shoppers at Lowe’s stores in Canada will soon be able to turn their purchases into miles toward air travel.

    Lowe's Canada and LoyaltyOne Co., owner and operator of the Air Miles Reward Program, announced an agreement to launch the reward program with an anticipated full roll-out to Lowe's stores in Canada beginning on Dec. 1.
    Canadian Lowe’s customers will be able to earn Air Miles reward miles at all Canadian Lowe's retail locations and for purchases online at Lowes.ca.

  • Lowes Canada targets frequent fliers

    Shoppers at Lowe’s stores in Canada will soon be able to turn their purchases into miles toward air travel.

  • NRF offers retailers help with new holiday planning playbook

    Washington, D.C. -- Retailers will reveal their 2015 holiday strategies in the weeks ahead and as they do so the National Retail Federation is offering a powerful new resource filled with industry best practices to benchmark against for this year and beyond.

    The newly released report, called the 2015 Holiday Planning Playbook, was compiled by top retailers over the course of the past year who served on various NRF councils focused on retail industry disciplines.

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