Loyalty Marketing

PetSmart is throwing a celebration at its stores that aims to appeal to pet owners and people who want to be pet owners.

For the first time, PetSmart will throw a “Happy Gotcha Day” celebration to help find homes for about 15,000 homeless pets during the next PetSmart Charities National Adoption Weekend, Sept. 11-13, when more than 1,400 PetSmart stores will host the event in the U.S., Canada and Puerto Rico. The thousands of pets with unknown birthdays that are expected to be adopted will now have a day to call their own.

Cost Plus World Market is launching a contest aimed at its core shopper market.

When Macy’s officially unveiled its first off-price stores in New York City on Wednesday, the retailer debuted some new features not commonly found in other discount stores.

Staples is injecting more starpower into its latest promotion aimed at supporting education.

The retailer is building on its decades-long support of teachers, students and education by funding 176 local classroom projects in New York City, as part of its recent $10 million pledge to Think It Up, a new national initiative of the Entertainment Industry Foundation that seeks to inaugurate a new movement in support of students, teachers and schools, helping to create a culture of excitement about learning everywhere in America.

Toronto -- Shoppers at Lowe’s stores in Canada will soon be able to turn their purchases into miles toward air travel.

Lowe's Canada and LoyaltyOne Co., owner and operator of the Air Miles Reward Program, announced an agreement to launch the reward program with an anticipated full roll-out to Lowe's stores in Canada beginning on Dec. 1.
Canadian Lowe’s customers will be able to earn Air Miles reward miles at all Canadian Lowe's retail locations and for purchases online at Lowes.ca.

Shoppers at Lowe’s stores in Canada will soon be able to turn their purchases into miles toward air travel.

Washington, D.C. -- Retailers will reveal their 2015 holiday strategies in the weeks ahead and as they do so the National Retail Federation is offering a powerful new resource filled with industry best practices to benchmark against for this year and beyond.

The newly released report, called the 2015 Holiday Planning Playbook, was compiled by top retailers over the course of the past year who served on various NRF councils focused on retail industry disciplines.

Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.