Loyalty Marketing

Retailers will reveal their 2015 holiday strategies in the weeks ahead and as they do so the National Retail Federation is offering a powerful new resource filled with industry best practices to benchmark against for this year and beyond.

The newly released document is called the 2015 Holiday Planning Playbook and was compiled by top retailers over the course of the past year who served on various NRF councils focused on retail industry disciplines.

Guitar Center has crowned the winner of its Cover Me promotion, which aims to jump-start the career of amateur musicians.

The retailer along with DJ Zedd have selected Tyler Acord, aka Scout, as the winner of Guitar Center's Cover Me contest.

Toronto -- Shoppers at Lowe’s stores in Canada will soon be able to turn their purchases into miles toward air travel.

Lowe's Canada and LoyaltyOne Co., owner and operator of the Air Miles Reward Program, announced an agreement to launch the reward program with an anticipated full roll-out to Lowe's stores in Canada beginning on Dec. 1.
Canadian Lowe’s customers will be able to earn Air Miles reward miles at all Canadian Lowe's retail locations and for purchases online at Lowes.ca.

Shoppers at Lowe’s stores in Canada will soon be able to turn their purchases into miles toward air travel.

Washington, D.C. -- Retailers will reveal their 2015 holiday strategies in the weeks ahead and as they do so the National Retail Federation is offering a powerful new resource filled with industry best practices to benchmark against for this year and beyond.

The newly released report, called the 2015 Holiday Planning Playbook, was compiled by top retailers over the course of the past year who served on various NRF councils focused on retail industry disciplines.

Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

Charlotte, N.C. – How do social influencers discover the latest hot retailers and products?

Yuno, a new social shopping e-commerce site, allows users to discover and shop for more than 70 million products, curates fashion, lifestyle, sports and technology products from retailers including Macy's, Best Buy, Nieman Marcus, Saks Fifth Avenue and Foot Locker.

The holiday season is rapidly approaching. For years, gift cards have remained the most requested gifts in America but with the billions of dollars worth of gift cards that will be sold this holiday season, not all will be used. That’s because gifters aren’t always spot on with their purchases and if the card isn’t a match for the consumer it may go unused, a lose-lose for all parties involved.