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Loyalty Marketing

  • Sears grants a wish for Make-a-Wish

    Sears Hometown and Outlet Stores raised more than $217,000 for Make-A-Wish this past spring, when it held a two-week charitable program.

  • Walmart fires opening salvo of 2015 holiday season

    The holiday force has awakened earlier than ever at Walmart with the Aug. 28 launch of a major initiative called Toy Week.

    Walmart has released its top toy list of 25 products and announced details of a layaway program that is less restrictive than prior years. The program begins Aug. 28, two weeks earlier than last years, and those participating will find the price point of eligible items has been reduced to $10 with a minimum basket size of $50, there is no account opening fee and only a 10% down payment is required.

  • Meijer celebrates mPerks with major milestone

    Meijer's free digital savings program, mPerks, is turning 5 this week and has already set a company record with $100 million in savings to customers this year.

  • Meijer asks customers to help the hungry

    Meijer is recognizing the need to fund hunger programs in the communities it serves with a new promotion.

  • C-store retailer to offer its first private label credit card

    Altoona, Pa. -- Family-owned convenience store chain Sheetz is partnering with First Bankcard to offer its first private label credit card, the Sheetz Personal Credit Card.

    First Bankcard is a division of First National Bank of Omaha and a leading issuer of credit cards.

    The card is designed to be used exclusively at Sheetz stores and offers customers’ automatic savings at the chain’s fuel pumps, as well the ability to earn points on every qualifying purchase in its stores.

  • Staples focuses on tech for back-to-school

    As it awaits regulatory approval of its acquisition of Office Depot, Staples Inc. is focused on making its stores appealing to students with tech items on their back-to-school lists.

    The retailer is offering exclusive student savings with a valid college student I.D. or verifiable .edu email address for online orders.

  • Finish Line running with a new partner

    Indianapolis -- Two of the nation’s largest athletic brands are teaming up.

    The Finish Line has joined with Puma for the launch an in-store shop concept called the Puma edge at Finish Line.

    Finish Line will open 10 initial Puma shops within targeted retail locations across the country and online at FinishLine.com in August. The experience includes expanded product offerings with a unique approach to marketing and content creation designed specifically to connect the Puma brand to the Finish Line consumer.

  • Study turns up surprising results about who likes to browse in-store

    Cambridge, Mass. – It’s not only middle-aged women that like to browse retail stores.

    Bucking demographic stereotypes that suggest men and millennials are more tech-oriented, it turns out both groups are more likely than other consumer groups to browse in-store.

    At least that’s according to a new study from Adroit Digital, “Marketing to Millennials,” which found that 57% of millennials do the majority of their retail browsing in-store, close to the 61% of consumers 35 and older who are in-store browsers.

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