Loyalty Marketing

REI is looking to increase sales to its stores by joining the National Park Service on a campaign to lure more visitors to America's national parks.

In its role as "Official Outdoor Retailer" of the National Park Centennial celebration, the co-op aims to inspire, guide and outfit people with a passion to explore these national treasures more deeply.

Sears has teamed up with organizers of a next-generation athletic event that involves slogging through mud to promote its best-selling Kenmore brand in stores, online and via social media.

The Kenmore brand announced that for the second consecutive year, it will be the official household appliance sponsor of the Dity Girl Mud Run, the original women-only national 5K obstacle and race event.

The North Face’s latest unique marketing campaign is inviting customers to the mountains for a workout without ever leaving the store.

The outdoors and fitness apparel company's latest promotion will bring Mountain Athletics workouts to five cities across the country, and customers are invited to sign up and engage in-store and online via a variety of digital marketing offerings.

Beginning March 31, the North Face will host twice-weekly free strength and conditioning workouts in Washington, D.C., New York, San Francisco, Chicago and Boston.

New York -- U.S. companies spend $2 billion on loyalty programs, but the investment isn’t yielding the type of increased engagement which drove implementation of the programs, according to a new report from Capgemini Consulting. For example, the firm found that the average U.S. household is a member of 21 loyalty programs, but only actively uses 44% of them.

On the eve of its next fundraising campaign, Publix is celebrating 20 years of raising more than $51 million for the March of Dimes.

To support more breakthroughs for babies, the grocery giant will ask its customers to join them in their annual fundraising drive from April 6-26. The register campaign coincides with March for Babies, the March of Dimes signature event, which occurs on April 25 in most areas. Associates will sell the cutouts at the checkout and ask customers to sign their name or the name of a baby they love.

Retailers are surely getting tired of hearing about how their digital capabilities fall short of customer expectations but that familiar drumbeat is contained in a new report from Capgemini Consulting called, “Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age.”

Sam’s Club’s newest credit card program has been recognized as an innovator in the fast-changing world of payment technology.

Sam’s Club’s 5-3-1 card earned a Gold Medal in the Best Comeback Story category in the PYMNTS.com 2015 Innovator Awards.

Belk’s efforts on community involvement received a boost in 2015, as the company reported that it donated more than $21.5 million to local communities last year.

Of the total amount, Belk corporate dollars funded $6.1 million to more than 250 nonprofit organizations, with a focus on education, breast cancer research and awareness, and community strengthening, the company said. The remainder of the funding includes associate, vendor and customer dollars raised in Belk-led charitable events, including the Belk Charity Sale.

Barnes & Noble is launching a Twitter giveaway to promote its famous in-store Storytimes.

The bookseller announced that its April lineup of free Storytime events includes a Picture Book of the Month selection, as well as a Twitter giveaway to encourage parents and children to attend.

Ann Arbor, Mich. – It probably takes less to satisfy the average consumer than it does to satisfy Mick Jagger, but even still, consumers can’t seem to get any satisfaction these days. According to new data from the American Customer Satisfaction Index (ACSI), the national level of customer satisfaction dropped 0.5% to 75.2 in fourth quarter 2014.