Loyalty Marketing

Personalized shopping app ShopAdvisor and Elle magazine are turning readers into brick-and-mortar shoppers.

Elle and ShopAdvisor have released results of the August 2015 “Shop Now With Elle” proximity mobile marketing program. The program connected consumers to retailers and provided them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences.

When Blake Fohl addressed the True Value Company’s retailers at the co-op’s most recent Reunion in Chicago, he let them in on a secret: The True Value Rewards program had gone “in-house.”

Specialty fashion retailer Vanity is trying to make visiting its stores as rewarding an experience as possible.

Home furnishings retailer Wayfair increased revenue and narrowed its loss in the third quarter thanks to what the company's CEO called "customer growth accelerating at a phenomenal pace."

 Any toy purchased at Meijer through Nov. 30 will help the Grand Rapids, Mich.-based retailer grant a child's wish this holiday season.

Meijer is once again donating a portion of customer purchases made in the toy department, up to $400,000, to children's gift-giving programs throughout the Midwest.

Any toy purchased at Meijer through Nov. 30 will help the Grand Rapids, Michigan-based retailer grant a child's wish this holiday season.

Meijer is once again donating a portion of customer purchases made in the toy department, up to $400,000, to children's gift-giving programs throughout the Midwest.

Everyone wants to know how Walmart can compete with Amazon in e-commerce when the latter doesn't really make money at it. According to Ad Age, "The more Walmart does to differentiate itself from Amazon and offer a better value proposition, the more it will succeed," she said. "The more it focuses on price and value, the more it can compete." But it's a very long game. [Ad Age]

Sam’s Club is introducing a new way for shoppers to get a head start on their holiday shopping: Pre-Black Friday.

The nation’s eighth largest retailer and the warehouse division of Walmart is planning to give Sam's Club members early access to exclusive savings on some of the most sought-after holiday items and Thanksgiving meal must-haves.