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Loyalty Marketing

  • Meijer customers ready to gobble up bargains

    Meijer is practically giving away roughly 1 million turkeys this thanksgiving to help generate store traffic and boost transaction size.

    The Grand Rapids, Mich.-based operator of 223 stores said it planned to repeat a turkey promotion from last year that involved selling birds at half off as long as shoppers spend at least $20. The pricing discount applies to any size, brand or type of turkey. In the case of Meijer brand frozen turkeys, that means the price will be 52 cents a pound.

  • Walmart, Hobby Lobby tops in faith-friendly retailer list

    Walmart and Hobby Lobby top the retailer list of the first ever annual Faith Equality Index.

    Faith Driven Consumer, a group that represents 41 million Christian consumers, has published an index rating the faith compatibility of major brands both in the consumer and entertainment spheres, as well as serving as a voice for this community.

  • Retail CMOs cautiously optimistic on holiday sales

    Chief marketing officers at leading U.S. retailers are forecasting a 4.2% increase in overall holiday store sales, according to the 10th annual BDO USA survey.

    This year’s BDO projection is only slightly higher than the National Retail Federation’s expected 3.7% increase to $630.5 billion, slower than the 4.1% increase during last year's November-December period.

  • eBay goes omnichannel for holidays

    eBay is targeting consumers across digital and physical channels this holiday season with a new online holiday hub and even in-person selling stations.

    Through Jan. 1, 2016, eBay is running a multifaceted holiday campaign called “Wish Bigger.” A central feature is a holiday-specific shopping site, eBay.com/holidays, which will offer features such as a soon-to-launch holiday heat map that will track what eBay customers are wishing and shopping for coast-to-coast on a weekly basis.

  • Sports Authority gets customers moving

    Sports Authority wants to help customers stay healthy, wherever they are.

    The full-line sporting goods retailer has launched its new BodyFit Personal Training app. This free app gives customers exclusive access to more than 100 fitness training videos and provides guidance on how to use Sports Authority’s proprietary BodyFit sports and exercise equipment.

  • Amazon’s Black Friday store is already open

    Amazon.com is not waiting until Black Friday or even Thanksgiving Week to launch its deepest holiday discounts.

    The e-commerce giant announced Monday that its Black Friday Deals store is now officially open. In addition, this year Prime members can access more than 30,000 Lightning Deals 30 minutes early, giving Prime members special, early access to deals.

  • Kmart re-imagines Bluelight Special for digital age

    Photo: Courtesy of Kmart/Wendy Williams poses during recent a Wendy Williams Show taping at Kmart where the retailer announced the Bluelight Specials are back.

    Kmart is hoping that bringing back a 50-year-old marketing strategy will ignite a new sales push online and in stores.

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