Loyalty Marketing

As the holiday season creeps up and Black Friday is just around the corner, successful companies are finalizing plans to maximize their seasonal revenues. A holiday retail sales forecast from eMarketer estimates a year-over-year increase of 5.7%, hitting an all-time high of $886 billion. To help retailers capture a larger slice of the expanding holiday pie, digital marketing services company eClerx Digital has identified three top strategies focused on optimization.

Toys"R"Us is looking to make the holidays a lot merrier for the 15.5 million children living in poverty in the United States.

The retailer has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Dec. 6, customers can spread holiday joy to children living in poverty by donating new, unwrapped toys at any Toys"R"Us or Babies"R"Us store across the country and online.

A new survey from Colloquy is highlighting some of the differences between millennial consumers and other demographics when it comes to loyalty programs. Some 34% of millennials say the word “fun” is the one that best describes their participation, compared to 26% of the general population.

Amazon.com has joined the cadre of retailers weighing in on the hottest toys of the holiday season by curating a list of more than 1,000 toys for kids.

The retailer’s Hot Toy List includes products for kids of all ages and interests. In addition to highlighting Mom Picks and Kid Picks, Amazon’s holiday toy list also features new trend-focused categories: STEM, Movie Favorites, Retro, and Toys That Go.

Top marketers at Neiman Marcus and Home depot were among a group of marketing executives recognized by the CMO Club this week.

The CMO Club, established to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs, determined four winners in various categories.

More Americans are planning holiday-related purchases this year than in 2014, and those who plan to shop will spend more over a longer period of time.

That’s according to the International Council of Shopping Centers 2015 Consumer Forecast, which shows that 90% of Americans are planning holiday purchases this season, up from 82% last year. And overall, 80% of shoppers plan to spend the same or more this holiday season than they did in 2014.