Meijer pledges $400,000 to toy-giving program

Any toy purchased at Meijer through Nov. 30 will help the Grand Rapids, Michigan-based retailer grant a child's wish this holiday season.



Meijer is once again donating a portion of customer purchases made in the toy department, up to $400,000, to children's gift-giving programs throughout the Midwest.



"Meijer wants to help make the holidays happier for hundreds of children, because every child deserves to experience the joy of unwrapping a toy," said Dan Myers, divisional merchandise manager of toys for Meijer. "We know how much value our customers place on sharing their good fortune, and we believe the More Wishes Granted program will create lasting memories for children in need."



Purchases made on hundreds of toys – including national brands like Fisher-Price, Barbie, Lego and Nerf – will count toward increasing the donation, up to $400,000, to children's gift-giving programs within the retailer's six-state footprint of Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. Meijer will select the programs to ensure that the donations remain in the retailer's Midwest footprint.



"Meijer was built on a fundamental philosophy of supporting the communities where our customers and team members work and live, which is why we donate more than 6% of our net profit to charities each year," Myers said. "Our ultimate goal this holiday season is to help our customers save money while still enjoying the tradition of gift giving whether those gifts are for loved ones or for children in their community who might otherwise go without."