Loyalty Marketing

Alliance Data’s card services business has renewed its agreement with Restoration Hardware.   Alliance signed a long-term renewal agreement to provide private label credit services for the luxury home furnishings retailer.       

As the holiday shopping season “unofficially” gets underway, millennials are expected to lead the charge.   This early movement is also putting the season on pace to have the highest e-commerce sales revenue yet, according to the “2016 Holiday Initiative Summary Report,” from Criteo. The study reveals consumer holiday shopping behaviors, the role and impact of digital advertising, and e-commerce trends that retailers are urged to leverage in the upcoming months.   

As the loyalty landscape heats up, TJX Companies is renewing its existing program to remain competitive.   The off-price retailer announced a multi-year renewal of its partnership with Synchrony, a move that will continue to support financing for its five-year-old Rewards Credit Card program.   

Holiday sales may be on pace to increase this year, but sale-savvy shoppers will drive this boost.    The 10th annual “Accenture Holiday Shopping Survey” found that 42% of consumers said they rarely or never expect to pay full price for an item during the holiday season, and this year is no exception.   

Bon-Ton Stores’ customers now have more opportunities to earn rewards.   The department store retailer, which originally rewarded shoppers for using the chain’s Your Rewards proprietary credit card, can now earn loyalty points for every purchase they make — regardless of how they pay.   

With 46% of shoppers ready to start holiday shopping online and in-store in early November, retailers need to be ready.   As shoppers begin holiday shopping next month, make no mistake, mobility will be a mainstay this season, according to “Unwrapping Holiday Insights: The 2016 Retailer Guide to Consumer Trends,” a report from RetailMeNot.  

To stand out in a crowded category, At Home is rewarding shoppers for their loyalty.   The home décor superstore launched a new credit card program through a partnership with Synchrony Financial. Based on a multi-year agreement, At Home shoppers now have the opportunity to sign up for one of two credit cards that reward them for all brand purchases.  

Not only is online shopping a way of life for many shoppers, more and more of them are doing it across borders.   Those are among the findings of the third annual Pitney Bowes Global Online Shopping Survey, in which nearly one-third of consumers reported they make domestic online purchases on a daily or weekly basis. While it's no surprise that consumers frequently make domestic online purchases (94%), more than two-thirds (66%) of these consumers have also made an online purchase from another country in the past year.