Loyalty Marketing

Toys“R”Us has collected a sizable amount of money for a cause near and dear to the hearts of toy-loving kids and parents worldwide -- mostly thanks to an innovative social media campaign.

The retailer says it raised $2.2 million during its fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for pediatric cancer.

St. Petersburg, Fla. – A surprisingly small number of consumers makes or breaks new CPG products. According to a study from personalized digital media company Catalina, less than 1% of consumers drive the vast majority of volume for most new CPG products.

CPG marketers bringing a new product to market don't need to break the bank on a national ad campaign, according to a new study from Catalina. But they do need to idenfity and market to the small number of early adopters.

New York – At least a few shoppers reportedly received a substantial windfall as a result of a computer glitch at Bloomingdale’s. According to BuzzFeed, some members of the upscale chain’s loyalty program were accidentally issued as much as $25,000 in store credit last week, and at least one customer used the unintentionally generous offer to obtain free diamond earrings.

New York – Teen girls are known for being social, and they are staying true to form for the back-to-school season. According to a study of 1.035 teen girls by Teen Vogue and the International Council of Shopping Centers (ICSC), 75% of respondents will use their smartphone to seek out back-to-school inspirations and ideas.

Grapevine, Texas – Like many other retailers, GameStop Corp. employs seasonal hires for the holiday season. Unlike many other retailers, GameStop focuses on skill growth and professional success for its 17,000-23,000 annual seasonal hires.

New York – As millennial moms are making back-to-school preparations that include planning school lunches, many are turning to their peers and the Internet to get ideas. According to a survey of millennial moms about their back-to-school lunch plans by online review site Influenster, word of mouth (79%) is the top influencer for school lunch shopping decisions.

That is followed by online reviews (59%), social media (57%), brand websites (43%), television (37%), news websites (16%) and newspapers (15%).

Phoenix – Holiday shopping often starts earlier than commonly thought and also frequently being online. According to a new survey of more than 1,000 U.S. consumers from G/O Digital, 62% of respondents go straight to search engines when researching gifts for the holiday season and more than three-quarters look online for holiday shopping deals and discounts.

New York -- Quality flooring is a critical component of every store, and today's retailer has more options than ever before.
 
CSA, in partnership with Tennant, would greatly appreciate your perspective on store flooring, including material preferences, performance factors, and maintenance needs.
 

A new study seems to support the theory that holiday shopping is often starting earlier than commonly thought, especially online.