-
Nine Predictions for the 2016 Retail Holiday Season
With Halloween now behind us, the unofficial start of the 2016 retail holiday season is upon us. Amid intensifying competition, where are retailers placing their bets? Here are observations and expectations from Profitero for the critical fourth quarter seasonal period: -
Report: Almost half of consumers skipping Black Friday
Year-round e-commerce sales and discounting have dulled the impact of traditional Black Friday sales for many consumers. These shoppers are so desensitized to “Black Friday hype” that nearly three in four respondents (73%) said they prefer to do their holiday shopping outside of the holiday season, during e-commerce sales, such as Amazon Prime Day. These preferences have influenced 47% of shoppers to skip Black Friday or Cyber Monday altogether this year, according to the second annual “JDA Consumer Survey.”

