Loyalty Marketing

Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

Retailers will reveal their 2015 holiday strategies in the weeks ahead and as they do so the National Retail Federation is offering a powerful new resource filled with industry best practices to benchmark against for this year and beyond.

The newly released document is called the 2015 Holiday Planning Playbook and was compiled by top retailers over the course of the past year who served on various NRF councils focused on retail industry disciplines.

Charlotte, N.C. – Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

Charlotte, N.C. – How do social influencers discover the latest hot retailers and products?

Yuno, a new social shopping e-commerce site, allows users to discover and shop for more than 70 million products, curates fashion, lifestyle, sports and technology products from retailers including Macy's, Best Buy, Nieman Marcus, Saks Fifth Avenue and Foot Locker.

Englewood, Colo. -- Sports Authority wants customers to line up early on Saturday, Sept. 5 for its annual winter sports blowout sale identified for the past 61 years by the quirky name Sniagrab.

The holiday season is rapidly approaching. For years, gift cards have remained the most requested gifts in America but with the billions of dollars worth of gift cards that will be sold this holiday season, not all will be used. That’s because gifters aren’t always spot on with their purchases and if the card isn’t a match for the consumer it may go unused, a lose-lose for all parties involved.

A new website –- part social network, part online marketplace -- is partnering with dozens of well-known retailers to reward shoppers who promote their products on social media.

Yuno, a new social shopping e-commerce site that allows users to discover and shop for over 70 million products, launched this week. Free to use, Yuno curates fashion, lifestyle, sports and technology products from major retailers, including Macy's, Best Buy, Nieman Marcus, Saks Fifth Avenue and Foot Locker, and rewards users with cashback on every purchase made.

Some surprising differences are revealed in new research from Nielsen about which brands men and women trust the most.

Nielsen released a list of America’s Most Trusted Brands  that shows distinct trust difference between men and woman. The ist stemmed from a consumer packaged goods focused wave of the 27th annual Harris Poll EquiTrend study showcasing the top 10 most-trusted brands.

Dallas – Consumers show a clear preference for one particular perk from retailer reward programs, and it isn’t cash back.

According to “The Road to Rewards,” a consumer behavior report from Excentus, more than 54% of U.S. consumers polled in July 2015 belong to loyalty programs that enable them to save on the cost of fuel.

Chicago - Starwood Retail Partners is rewarding mall shoppers, regardless of which stores in the mall they choose to shop.

Starwood is rolling out Oh, So Simple Rewards, a program that lets consumers earn credit for their purchases at stores across the entire mall.