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Loyalty Marketing

  • Sales keep sliding at J.Crew

    J. Crew Group’s efforts to pump up sales at its core brand didn’t quite take off in the second quarter.   Total revenues at J.Crew Group decreased 4% to $569.8 million in the second quarter.   Total same-store sales fell 8%, its eight consecutive quarterly decrease, with a 9% decline at the company’s namesake brand and a 3% increase at Madewell.   J. Crew reported a net loss of $8.6 million, compared with $13.6 million a year ago.  

  • Uber, Visa partner with local merchants to offer discounted rides

    Uber riders in San Francisco and Los Angeles are getting even more benefits when they book a ride. A partnership between Uber and Visa will enable customers to earn discounted rides when they use their Visa credit card on file with Uber at their favorite local merchants.  

  • Report: Email campaign opening rates are highest on…

    Staying true to the adage, “timing is everything,” retailers must be mindful that the best days for email-driven engagement don’t necessarily translate into same-day conversions, according to a new report from Yes Lifecycle Marketing.  

  • Report identifies holiday shopping challenges

    Consumers expect to spend the same or less on holiday gifts this year.   That’s according to Berkeley Research Group, whose 2016 Holiday Retail Outlook report also identified five major challenges facing retailers as they head into the holiday season.  

  • How to Reap the Benefits of Global E-Commerce this Holiday Season

  • Publix invites customers to its first-ever blog

    Publix Super Markets is expanding its online outreach by launching the company’s first blog for engaging with customers.   The blog, called Publix Checkout, was created with the customer in mind, the company says. Blog posts will range in topic from recipes, community initiatives and sustainability ideas to holiday entertaining, health and wellness and more. Visitors to the blog can comment on posts or share them on social media sites.  

  • Department store offers more flexible, personalized loyalty program

    Nordstrom Inc. is enhancing the rewards it offers customers via its loyalty program.    The retailer partnered with Aimia Inc., a data-driven marketing and loyalty analytics company, to expand the Nordstrom Rewards loyalty program.   The expanded program launched in Nordstrom stores in the U.S., Canada, and Puerto Rico, and on Nordstrom.com in May 2016. In the first three months, Nordstrom has enrolled approximately 1.7 million new members.  

  • Weis loyalty shoppers can now earn discounts on future shopping trips

    Weis Markets on Thursday announced it has upgraded its Weis Reward Points Program to include the option of a 5% discount when customers use their Weis Preferred Shopper Club card and make a qualifying $100 purchase in a Weis Markets store. The discount can be redeemed on a customer’s future order.  
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