Loyalty Marketing

With New York Fashion Week right around the corner, Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show. 

New York — Sephora is enhancing its omnichannel appeal by taking a page out of Birchbox’s playbook.

The beauty giant will test a beauty subscription service, called Play! By Sephora, in Boston, Cincinnati, and Columbus, Ohio,  in September, reports Women’s Wear Daily, with additional markets to be added in 2016.

New York -- Some of the most creative retailers in marketing were recognized by Experian Marketing Services in its inaugural #SuiteLife Awards.

Among the recipients of the #SuiteLife Awards, a play on Experian’s suite of marketing solutions, were American Eagle Outfitters, Neiman Marcus, Bass Pro Shops, Finish Line and Foot Locker. The awards were presented at Experian’s recently held marketing summit attended by more than 1,000 people in Las Vegas.

New York -- A fast-growing start-up wants to help retailers and other brands market their goods on Instagram.

Olapic, a visual marketing content engine that helps turn consumer-generated photos and videos into brand assets, will be helping to integrate the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.

Bellevue, Wash. – Thrift shop customers appreciate the deep savings, but most of them do not shop out of necessity.

According to a new survey of 1,001 U.S. adults from the Savers thrift shop chain, 76% of Americans are choosing thrift with the top two reasons being that it’s cost-effective and feels like a treasure hunt. The new data about Americans’ shopping behaviors also highlights:  

• 77% agree that it’s important that they get a good deal or value on the items they buy.

A Northern California mountaintop retreat was the perfect venue for the nation’s largest arts and crafts retailer to host the inaugural Michaels Makers Summit.

The recent event was intended to serve as a community-building event for the a group of approximately 50 DIY and lifestyle bloggers who comprise the Michaels Makers community.

Some of the most creative minds in marketing, including some top retailers, were recognized recently when Experian Marketing Services held its inaugural #SuiteLife Awards.

Among the recipients of the #SuiteLife Awards, a play on Experian’s suite of marketing solutions, were American Eagle Outfitters, Neiman Marcus, Bass Pro Shops, Finish Line and Foot Locker. The awards were presented at Experian’s recently held marketing summit attended by more than 1,000 people in Las Vegas.

Sears Canada has come up with an innovative way to appeal to back-to-school shoppers -- especially those parents who have kids who don't wear uniforms to school.

The retailer has launched the KidVantage Grow Out Guarantee, "created to take the stress and guesswork out of back-to-school shopping." The KidVantage Grow Out Guarantee promises that if your child grows out of an article of clothing purchased at Sears, you can exchange it for the next size up before the end of the current school year.

Lands' End is targeting all the shoppers who put "new uniforms" on their back-to-school lists this year with a brand new and improved uniform assortment.

Roseville, Mich. – Developing customer rewards programs costs money, but when done correctly pays big dividends. The National Coney Island restaurant chain has successfully increased guest frequency and spend with its Paytronix-powered Coney Bucks rewards program.

An instant-wins promotion almost doubled new Coney Bucks registrations over the average previous months' registrations. National Coney Island replaced its coupon-based advertising program with the Coney Bucks rewards program, which is built on the Paytronix Rewards Platform.