Games/ Contests/ Sweepstakes

Retailers can use apps for more than just driving sales, as demonstrated by Office Depot Inc.’s latest mobile move.

The Office Depot and OfficeMax parent company is re-releasing its Elf Yourself mobile app. The app, which Office Depot has offered every holiday season since 2012 and launched as an online platform in 2006, is a prime example of how retailers are using apps to build positive consumer sentiment and brand awareness.

Retailers can use apps for more than just driving sales, as demonstrated by Office Depot Inc.’s latest mobile move.

The Office Depot and OfficeMax parent company is re-releasing its Elf Yourself mobile app. The app, which Office Depot has offered every holiday season since 2012 and launched as an online platform in 2006, is a prime example of how retailers are using apps to build positive consumer sentiment and brand awareness.

Target is setting up shop in downtown Manhattan — but it’s no ordinary store and it’s just for the holidays.

On Dec. 9, Target will officially open Target Wonderland to the public, which the retailer describes as a “first-of-its-kind retail experience” that is part magical toy store and part Pop Art exhibit.

eBay is targeting consumers across digital and physical channels this holiday season with a new online holiday hub and even in-person selling stations.

Through Jan. 1, 2016, eBay is running a multifaceted holiday campaign called “Wish Bigger.” A central feature is a holiday-specific shopping site, eBay.com/holidays, which will offer features such as a soon-to-launch holiday heat map that will track what eBay customers are wishing and shopping for coast-to-coast on a weekly basis.

Chicago – General Growth Properties announced the return of Adventure to Santa, A DreamWorks DreamPlace 2,000-sq.-ft. interactive cottage, to five locations in its portfolio: Fashion Show – Las Vegas; North Point Mall – Alpharetta, Georgia; The Parks Mall at Arlington – Arlington, Texas; Oakbrook Center – Oak Brook, Illinois; and Southwest Plaza – Littleton, Colorado.

Regional department store retailer Belk Inc. is using social media to make the holidays a little more fun and rewarding for its shoppers.

Regional department store retailer Belk Inc. is using social media to make the holidays a little more fun and rewarding for its shoppers.

North Carolina-based Belk, which operates about 300 stores, has teamed up with digital marketing solutions provider HelloWorld for the return of the Santa Baby sweepstakes, now in its second year. In an effort to increase mobile opt-ins and ultimately boost brand awareness and consumer engagement, Belk and HelloWorld are allowing customers to create personalized e-cards, gifs, and TV spots.

Babies “R” Us is looking to get parents thinking about holiday gifts early with in-store and innovative digital promotions appealing to “Baby’s First Christmas.”